Every single piece in the Unmatched collection is made-to-order, promoting sustainability in a small way. The Unmatched collection presents three main themes which include Chaotic Void, Vandal Activism, and Workshop. Each one is distinct in their own way for the inimitable personalities of today’s generation, the company said in a press release.
Customers can now don their creative hats to design their own apparel by mixing and matching key elements of garments such as neck designs, different colours of denim in various fits and choosing between a variety of t-shirt prints and colours, to create their very own Unmatched piece. All this while being able to even personalise every garment by adding initials.
Jack&Jones Unmatched offers trendy t-shirts, hoodies & sweatshirts, denim products and trousers in a palette of pop colours, white, grey, and black. The new range provides a sense of control, flexibility, and freedom to mix-and-match items, exuding a fashion personality unlike any other, according to Jack&Jones.
“Jack&Jones Unmatched is a trend setter and front runner in the fashion retail industry with a revolution that transcends all boundaries of high street fashion. Personalisation, customisation, country’s very first virtual store and some never seen before fashion is made possible with Unmatched. With this collection, we’re taking big leaps in innovation and small steps towards a sustainable future as it is a made-to-order line. I have been closely involved in the creation of Unmatched and really hope our excitement is matched by our shoppers’ response,” Vineet Gautam, CEO and country head for Bestseller India said.
Fibre2Fashion News Desk (GK)