Let me just say this in a way that it is clear—we live our lives in hypocrisy. So while I am writing here, arguing the feminist cause, I spent my Sunday tying a rakhi to my little bro for Rakshabandhan. Technically, a rakhi and the overall concept of Rakshabandhan is about protection, with nothing to do about gender. And yet, over time, patriarchy has worked tireless to attach gender to the idea of ‘Raksha’, despite scores of years of history telling us that women have protected kings and kingdoms too. Heard of Joan of Arc or Rani Laxmibai? We’ve finally reached a place where Rakshabandhan is something that defies gender, where sisters are tying rakhi to sisters, the gifting and the promise of raksha is mutual, and the rakhi design goes from a religious symbols to Pokémon and Avengers to words like ‘Gamer Bro’ and ‘Chill Bro’. And it’s all family fun for the ‘Gram. We’re changing the narrative on a custom that had become aggressively patriarchal and sexist over time. And then, enter people like Sadhguru.
*Sighs loudly.*
What did Sadhguru, who is like a BeerBiceps but for misogyny, say this time? Why, see for yourselves, his tweet where he explains that Rakshabandhan is a promise to protect the feminine because its fragrance is valuable. Erm, what?
#RakshaBandhan is a promise to protect the Feminine – not because of Fragility but for the value of Fragrance. –Sg
— Sadhguru (@SadhguruJV) August 22, 2021
Umm yeaaaah. No wonder, a lot of people on Twitter are curious what the man has been smoking and what that smells like. Hate the misogyny that his tweet reeks of. But Twitter really split from the toxicity of it all when it decided to mock the freaking fragrance out of this logic!
the fuck are you trying to say old man https://t.co/eAReMCTjkN
— meg (@seulsbtrfly) August 23, 2021
What does this even mean? https://t.co/ojptWEmBKy
— Rituparna Chatterjee (@MasalaBai) August 23, 2021
Tell me you are a boomer without telling me you are a boomer. https://t.co/VU9G4daeOz
— Uddhav (@UddhavParab263) August 23, 2021
Sir, do you grow your poppies in-house or do you procure them? Mighty good stuff you have.
— Mostly Charmless (@asuph) August 23, 2021
My brother better be valuing my minty breaths and citrus-y fragrances. https://t.co/iTZftAdDXG
— Brandy Kaur (@brandybruja) August 23, 2021
Eau de fart
— Radhika Govindrajan (@r_gov11) August 23, 2021
my brother doesn't shower for days and he is supposed to value my 900 bucks rose vanilla body mist fragrance? hai?????#Rakshabandhan https://t.co/d1fTh6djOt
— Ekta Chauhan (@ekta2993) August 23, 2021
Sir Axe ya Wildstone? https://t.co/Gl9dmUSE39
— vegbobs (@vegbobs) August 23, 2021
This sounds eerily like the plot of this book https://t.co/WwCNOBo5vq pic.twitter.com/qyTm26EYUu
— Aeneas Takes the Metro (@SadMandalorian) August 23, 2021
Sadhguru is also venturing into the perfume industry. Check out his first fragrance – protect the feminine (for women). Notes of bullshit, peppered with delusion. https://t.co/qhGPAbkjYK
— misandrist green biryani (@misandristbb) August 23, 2021
I shower once a week and my armpits smell of rotten eggs. I doubt anyone wants to value my 'fragrance'. https://t.co/5YeLISjLeV
— Aparna H (@FuschiaScribe) August 23, 2021
When you run out of quotes 😄. https://t.co/7c1m3DJzVA
— Tenzing Lamsang (@TenzingLamsang) August 23, 2021
Chapter 3: How to sugarcoat your inherent misogyny
A. Make an all encompassing statement on protecting women
B. Announce that women are fragile
C. Follow it up with a stupid and patronising wordplay meaning nothing https://t.co/ajWKO2wrm9— Vaibhav Vishal (@ofnosurnamefame) August 23, 2021
I want to mock him with a funny parody of this tweet, but I can't come up with anything funnier than the original. 🤦 https://t.co/DpWwwgpywN
— Arjun Ramakrishnan ☭ (@aju000) August 23, 2021
But here’s the thing, okay. I would love to take Sadhguru’s interviews and tweets as a source of amusement—because they are so pretentious—if only there weren’t people out there who took this stuff seriously. For every “WTF is this?” there was a “Wow so beautiful” tweet from those who agree (and somehow comprehend????) what Sadhguru was trying to say. And that should make us very scared, because it indicates that anyone with enough clout can say something convoluted, and people would nod in agreement because it ‘sounds beautiful’, without understanding what it means.
But for now, I guess what Twitter would collectively like to say to this unnecessary Rakshabandhan tweet by Sadhguru is
Yaar, shush. Ew. https://t.co/y8V0nfXBsI
— Sulagna Chatterjee (@BeingChatterjee) August 23, 2021
That smells amazing.