DETROIT -- Ford Motor has doubled its production target for the F-150 Lightning because of strong early demand for the full-sized electric pickup truck ahead of its 2022 launch and plans to spend an additional $850 million to meet that target, several people and suppliers familiar with the plans said.
The automaker is targeting annual production of more than 80,000 in 2024, up from its prior target of more than 40,000, according to the people, who asked not to be identified.
"They were pleasantly surprised by the demand for the Lightning," one of the people said of Ford officials.
Industry observers have questioned whether individual buyers will give up their gasoline-powered pickups for electric models, but commercial customers are pushing for electric trucks and vans to reduce their carbon footprints.
The ramp to the new production target includes plans to build about 15,000 next year after the electric truck's spring launch and 55,000 in 2023, a second person said. Following the launch of the second generation Lightning in late 2025, the annual target is just shy of 160,000.
The increase is on top of the 50 percent boost Ford outlined last November, the sources said.
Driving the more optimistic targets is strong pre-launch demand for the vehicle, especially with commercial customers, the sources said. Ford previously said it had 120,000 reservations for the Lightning.
"We are excited with customer demand for the F-150 Lightning and already have 120,000 customer reservations, and we will continue to look for ways to break constraints and meet customer demand," Ford said in a statement. The company declined to comment further.