LegitFit, a Cork-based fitness software firm founded in 2019, has announced it has acquired GoFyt, a Belfast-based fitness marketplace company.

LegitFit announced the acquisition as it prepares to present at seed accelerator Techstars’ demo day in the US.

LegitFit is a platform that helps fitness entrepreneurs by automating their workflows and reducing cancellations.

Currently operating in 12 countries, the company has recently been backed by Enterprise Ireland and Techstars, with the potential to raise a seed round in future to further its expansion across Europe and North America.

Ryan O’Neill, co-founder and chief executive of LegitFit, said the acquisition would give the company a path to gaining further customers. It will also help with its strategy of moving further into the UK market.

“We have a major vision for the company here at LegitFit, and moreover, for the industry as a whole,” he said.

"With this acquisition, we believe that we’re going to be able to support thousands of more fitness entrepreneurs across the world to start-up and scale-up their own successful businesses with an all-in-one management software”.

O’Neill added the pandemic had been “trying” for the fitness sector, but he had seen signs of normality returning.

GoFyt allows customers find and book physiotherapists, massage therapists, personal trainers and fitness classes.

Its founder Andrew McCracken said the two companies complemented each other in their outlook.