MX Player, Disney+ Hotstar and Voot were the Top 3 OTT Platforms in Week 32 of 2021 (August 8 – August 14), per Chrome OTT’s popular list of Top 12 OTT platforms. During week 32, Netflix‘s Navarasa secured the top spot on the Top Shows list and was also the Top Binged show.
Following Navarasa were Netflix‘s Hit & Run and MX Player’s Chhatrasal, which secured the second and third spot on the Top Shows list and the Top Binged List respectively. During this week Shershaah on Amazon Prime Video was the Top Movie.
Top 12 OTT Platforms in Week 32 of 2021 (8th Aug – 14th Aug ’21)
MX Player, Disney+Hotstar and Voot were the three top OTT platforms in India. MX Player was the top OTT platform with a reach of 8.62% translating into 49.47 million unique viewers, followed by Disney+Hotstar with 44.19 million unique viewers and a reach of 7.70%.
Voot came in third place with a reach of 2.00% translating into 11.50 million unique viewers.
Top Platforms: At a glance
| Reach | Unique viewers (In Million)* |
| 8.62% | 49.47 |
| 7.70% | 44.19 |
| 2.00% | 11.50 |
| 1.71% | 9.83 |
| 1.63% | 9.35 |
| 0.79% | 4.51 |
| 0.70% | 4.02 |
| 0.29% | 1.66 |
| 0.13% | 0.76 |
| 0.02% | 0.13 |
| 0.02% | 0.10 |
Disclaimer: Platform level data is captured regardless of whether consumed via a paid subscription or by sharing of credentials amongst non-subscribers.
Top 10 Shows
Netflix‘s Navarasa was the top show with a reach of 4.04% translating into 23.18 million unique viewers, followed by Netflix’s Hit & Run hat clocked in 20.61 million unique viewers and a reach of 3.60%.
MX Player’s Chhatrasal came in third place with a reach of 3.27% translating into 18.73 million unique viewer.
Top 10 shows – unique visitor numbers:
| Shows | Reach | Unique viewers (In Million)* |
| Navarasa (Netflix) | 4.04% | 23.18 |
| Hit & Run (Netflix) | 3.60% | 20.61 |
| Chhatrasal (MX Player) | 3.27% | 18.73 |
| Modern Love S2 (Amazon Prime) | 3.18% | 18.22 |
| Bigg Boss OTT (Voot) | 2.90% | 16.70 |
| Shantit Kranti (Sony LIV) | 2.79% | 16.05 |
| Hostel Daze S2 (Amazon Prime) | 2.70% | 15.45 |
| City Of Dreams S2 (Disney + Hotstar) | 1.82% | 10.43 |
| Indori Ishq (MX Player) | 1.72% | 9.88 |
| Sex/Life (Netflix) | 1.64% | 9.42 |
Disclaimer: Show level data is captured regardless of whether consumed via a paid subscription, pirated /alternate platforms or by sharing of credentials amongst non-subscribers. As a result of which the reach of a show could be higher than that of the platform itself.
Top Binged Show
Netflix‘s Navarasa was the top binged show with a reach of 1.54% translating into 8.81 million unique viewers, followed by Netflix’s Hit & Run hat clocked in 7.21 million unique viewers and a reach of 1.25%.
MX Player’s Chhatrasal came in third place with a reach of 1.05% translating into 5.99 million unique viewer.
Table: Top Binged Shows Unique viewers:
| Binged Shows | Reach | Unique viewers (In Million)* |
| Navarasa (Netflix) | 1.54% | 8.81 |
| Hit & Run (Netflix) | 1.25% | 7.21 |
| Chhatrasal (MX Player) | 1.05% | 5.99 |
| Modern Love S2 (Amazon Prime) | 0.95% | 5.47 |
| Bigg Boss OTT (Voot) | 0.81% | 4.67 |
| Shantit Kranti (Sony LIV) | 0.70% | 4.01 |
| Hostel Daze S2 (Amazon Prime) | 0.62% | 3.55 |
| City Of Dreams S2 (Disney + Hotstar) | 0.38% | 2.19 |
| Indori Ishq (MX Player) | 0.33% | 1.88 |
| Sex/Life (Netflix) | 0.28% | 1.60 |
Top Movies
Amazon Prime Video‘s Shershaah was the top movie in week 32 with 31.98 million unique viewers translating to a reach of 5.57% followed by Fast & Furious Presents: Hobbs & Shaw on Netflix and Disney + Hotstar‘s Bhuj: The Pride Of India.
Fast & Furious Presents: Hobbs & Shaw on Netflix clocked in 29.72 million viewers translating to a reach of 5.18%. And Disney + Hotstar‘s Bhuj: The Pride Of India garnered a reach of 4.79% with 27.47 million unique viewers.
Top Movies: At a glance
| Movies | Reach | Unique viewers (In Million)* |
| Shershaah (Amazon Prime) | 5.57% | 31.98 |
| Fast & Furious Presents: Hobbs & Shaw (Netflix) | 5.18% | 29.72 |
| Bhuj: The Pride Of India (Disney + Hotstar) | 4.79% | 27.47 |
| Venom (MX Player) | 3.03% | 17.38 |
| Dial 100 (ZEE 5) | 3.03% | 17.37 |
| Mimi (Netflix) | 2.94% | 16.88 |
| Hungama 2 (Disney + Hotstar) | 2.74% | 15.69 |
| Godzilla Vs. Kong (Amazon Prime) | 2.66% | 15.29 |
| The Kissing Booth 3 (Netflix) | 2.61% | 14.99 |
| Aftermath (Netflix) | 2.54% | 14.60 |
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
These include:
- Live viewership of platforms/shows on-the-go
- Real-time migration of platforms on-the-go
- Customised Web Dashboard on-the-go
- Rich & comprehensive client interface for detailed viewership, share, TSV data reports by demographic by genre and by market on-the-go
Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps. These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics. Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.