Som Distilleries and Breweries on Friday announced that COPTER 7 BEER both in Lager and Strong variants are being contract manufactured for Seven Inks Brews Private Limited.
The manufacturing is done from the company's Bhopal plant as well as its subsidiary’s plant in Hassan, Karnataka.
The company said that MS Dhoni is the Brand Ambassador of COPTER 7 BEER. Former India cricketer MS Dhoni's trademark helicopter shot and jersey number 7 have inspired the name of COPTER 7 beer.
"We are hopeful that the excellent taste of the beer and the strong brand image shall ensure good volumes of the beer," the company added.
On Sensex, Som Distilleries finished at Rs40.70 per piece down 2%.