States »WesPosted at: Aug 19 2021 8:47PM

Cadbury Celebrations strengthens sibling bond with #MyFirstRakhi campaign

Mumbai, Aug 19 (UNI) Cadbury Celebrations, the country’s much-loved chocolate gifting brand, recently announced the launch of a very special campaign for this year’s Raksha Bandhan – #MyFirstRakhi.
For the purpose, Cadbury Celebrations has partnered with Social Hardware, an organization working towards providing assistive devices and rehabilitation services to underserved communities, to develop a unique sensor-based prosthetic arm that will let children feel the sense of touch, an integral part of growing up, said Anil Viswanathan, senior Marketing director at Mondelez India.
This moment of joy, however, is deeply missed by many children with physical disability in the country. Often, these children opt for prosthetic hands to help them build their lives.
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