On the occasion of World Photography Day, Canon India, one of the leading digital imaging companies, recognizes and celebrates the thriving photography community and the passion that they exhibit in their work. 

As part of this celebration, the brand has announced the #BehindTheShot campaign to celebrate the sheer creativity and hard work that photographers put in their photos to bring alive emotions and create a wider impact.

For the same, the brand showcases six renowned photography experts who come together to reflect upon their most memorable shot. They further share their experiences on how much pain and effort were taken to get that one perfect shot, which in the end became worth their time.

Through this film, Canon India invites photography enthusiasts to come forward and share their #BehindTheShot story/images and be part of this creative journey with the brand. In addition to this, Canon India is also organizing an online round table discussion where 7 ace photographers will come on a common platform to discuss their passion for photography, and further address audience queries.

Furthermore, the brand also unveiled the latest chapter of its award-winning digital campaign #ShiftYourFocus, wherein the brand aims to acknowledge nature's timeless contribution to art and photography. 

As part of the brand's CSR efforts, Canon India also conducted a photography workshop for 10 children from its adopted SOS Children's Village in Faridabad, to foster the imaging culture amongst the youth.

The session was undertaken by Canon India employees to educate children about photography as a profession and the basic skills required for the same in case they want to make it as a career.

Sharing his thoughts on this commemorative day, Mr. Manabu Yamazaki, President, and CEO, Canon India, said, ''Amongst various forms of art, Photography steals the limelight of being one of the most beautiful and expressive forms of art, capable of bringing out numerous emotions to life. 

And what better occasion other than the World Photography Day, to admire and rejoice in this art, thereby fueling the everlasting passion of photography amongst its patrons.

As one of the leading brands in the imaging industry, we constantly endeavor to spread the very joy of photography across communities through all means available. 

To make the day larger than life, Canon India is all set to encourage the imaging culture by organizing virtual photography workshops, a live webinar with Canon Ambassadors along with social media campaigns for all the photography fanatics in the country.''

Mr. C Sukumaran, Director, Consumer System Products & Imaging Communication Business, added, ''We at Canon, have always believed in empowering photographers and honoring their hard work, and further spread the knowledge of photography.

Our campaign #BehindTheShot is an ode to photographers and their creative genius and we want to celebrate the endless hours that they put in to make a picture-perfect. 

We also take pride in our portfolio of cameras and lenses, which has been delivering a unique and engaging experience for photography enthusiasts across genres.

To promote the growth of the industry, we endeavor to constantly evolve with the changing consumption trends and come up with industry-first innovations for our customers.'' The brand has also introduced several regional workshops and webinars to reach out to customers and cultivate their passion for photography.

In the northern region of the country, Canon India will be reaching out to 1000+ photography enthusiasts through their specially curated photography workshops and webinars led by select Canon trainers and mentors to cover themes like Film making & Cinematography, Portrait & Lighting Photography, Product and Wedding Photography, Street/ Travel Photography and an introduction of EOS R5, EOS R6 and RF lenses.

In addition to this, Canon has also planned an interschool photography competition in association with Bal Bharti school, Noida which will see participation from over 100 schools.

While in the west region, Canon India has organized webinars with brand mentors including Aishwarya Sridhar, Pritesh Rao, and Canon trainer who will be conducting sessions with Symbiosis Institute, Cuncolim United Higher Secondary School, and Subhash Photo respectively.

In the south region, Canon will be conducting webinars covering topics such as food, wildlife, newborn, and product photography with up to 300 participants in attendance.

In the east region, Canon will be conducting online webinars led by mentor Anoop Guha, for Durgapur Silpanchal Photographers and KIIT University students. 

Additionally, they will be participating in an exhibition organized by Photography Charchaa (Kolkata) and in a live demo activity organized by the Dum Dum photography association.

About Canon Group Ever since its foundation in 1937, Canon is guided by the ''Kyosei'' philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world.

Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare, and industrial equipment. 

Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania, and regional headquarters in Japan, Canon combines its global and local operations organically.

In 1996, Canon launched its Excellent Global Corporation Plan to serve society with advanced technologies and become a trustworthy and responsible corporate citizen.

The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. 

(Data as of December 31, 2017) About Canon India Canon India Pvt. Ltd. is the sales and marketing subsidiary of Canon Inc., a world leader in imaging technologies. Set up in 1997, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products and solutions in India.

The company today has offices in 10 cities across India with warehousing facilities at 6 locations and employs over 1000 staff and over 850 channel partners. 

Canon India enjoys a vast retail presence across the country through Canon Image Square (CIS) stores, PIXMA Zones, and BIS Lounges. 

Canon India's service reach extends to over 600 towns covering 18,607 PIN codes across India - which comprises 169 Camera collection points, 16 Camera repair centers, 283 Printer repair centers, 191 Copier, Scanner, and Large Format Printer Sales & Service dealers (Data as of July 22, 2021).

In sync with its corporate tagline- 'Delighting You Always', reinforced by world-class technology, Canon offers an extended product portfolio, including Digital Production Printers, Large Format Printers, Commercial Printers, Multi-Functional Devices, Managed Document Services, Inkjet & Laser Printers, Document and Cheque Scanners, Digital Cameras, DSLRs, Mirrorless cameras, Cinematic Imaging Products, Surveillance cameras and Medical Imaging products catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs.