Augmented reality is revolutionising safety and product development

AR could eventually provide drivers with virtual passengers to aid navigation. By Jacob Moreton

A 2019 report from PwC says that virtual reality (VR) and augmented reality (AR) are poised to transform the global economy to the tune of US$1.4tr by 2030. Applications have already emerged in automotive: the technologies are transforming the automotive design process by shortening the product development pipeline and saving both time and money.

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