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Broadband

Vodafone Germany partners AdScanner to measure impact of TV ads

Thursday 19 August 2021 | 16:54 CET | News
Vodafone Germany said it has signed a cooperation agreement with AdScanner to develop a new method to measure the impact of TV ads. The partners are introducing new technology to make advertising on TV more attractive to the public. With the new approach, indicators used to measure online marketing are now applied to the TV market.

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Categories: Broadcast & Satellite / Internet
Companies: Vodafone Germany
Countries: Germany
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