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Whirlpool Canada launches first laundry detergent brand, Swash

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Whirlpool Canada, an affiliate of Whirlpool Corp. WHR, -0.29%, said Wednesday that it has launched its first laundry detergent brand, Swash. The brand is focused on using less detergent, with a bottle-and-cap design to measure detergent more precisely and a concentrated formula. This is a new product category for Whirlpool, with the item available at retailers across Canada and online. Whirlpool stock has gained 23.3% for the year to date while the S&P 500 index SPX, -0.07% is up 18.2% for the period.