Whirlpool Canada, an affiliate of Whirlpool Corp.
WHR,
-0.29%,
said Wednesday that it has launched its first laundry detergent brand, Swash. The brand is focused on using less detergent, with a bottle-and-cap design to measure detergent more precisely and a concentrated formula. This is a new product category for Whirlpool, with the item available at retailers across Canada and online. Whirlpool stock has gained 23.3% for the year to date while the S&P 500 index
SPX,
-0.07%
is up 18.2% for the period.