Customer engagement solutions and SaaS (News - Alert) provider InfoBird recently announced the launch of WeChat Call Center, a new product designed to strengthen relationships with existing customers through automation and personalization. WeChat Call Center also marks InforBird’s first product specialized for private domain traffic, an progressively valuable aspect of customer retention.
Generating a solid customer base is a critical element to any business's growth. Over the last two decades, the internet has been the new frontier for marketing and advertising, allowing companies to extend their reach to potentially the entire globe. However, the natural growth of the internet is slowing down due to increasing global availability, meaning most potential new customers are already internet users. This means that keeping existing customers will be critical for future growth, putting additional pressure on businesses to make journeys as positive and memorable as possible.
Infobird sought to create a unique contact center solution utilizing the most sophisticated technology currently available to businesses, such as analytics, artificial intelligence and robotic process automation. Businesses can also create personalized user profiles, allowing call center agents to use readily available information and preferences for higher efficiency. Channel unification also allows businesses to compile data from different communications resources into a single location to avoid using multiple applications at once.
Although customer retention has always been a legitimate focus for most companies, serious market research has pointed out the possible benefits of creating better experiences for customers. In fact, a study published by Harvard Business Review found that increasing customer retention by merely 5% can increase profits anywhere from 25% to 95%. As businesses continue to absorb customer data from various online sources, customer experiences can be strengthened through customization, giving each individual a personal touch that can eventually lead to brand loyalty.