Are celebrity influencers losing their touch?

More than half (56 per cent) of consumers would rather follow normal people on social media than celebrities, as they find the content they post more authentic, according to new research released today.

by Jonathan Owen
Kim Kardashian West has 245 million followers on Instagram and can charge hundreds of thousands of dollars for a single post
Kim Kardashian West has 245 million followers on Instagram and can charge hundreds of thousands of dollars for a single post

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