The trailer has clearly shown that Emraan dons the role of an ad agency executive. He later takes shelter at Amitabh's home located in the far mountains due to a dangerous snow storm. amitabh and his gang coyly hook Emraan for a game of punishment and crime. The fact that Emraan finds the game challenging and interesting, he later finds himself trapped with no way out.

It’s interesting to see rhea chakraborty at the end of the trailer, who was does have any presence on the poster of the film.  

Directed by Rumy Jafry, Chere is a story woven around two individuals fighting who are for righteousness against a crime. Audiences will get to witness and experience the straight out an out verbal conflict between the main leads, amitabh and Emraan. The movie is slated for april 9th release this year.