Gartner Hype Cycle for Retail Technologies recognises US firm 3DLook

31
Jul '21
Pic: 3DLOOK
3DLook has been acknowledged as one of the sample vendors in the ‘Mixed Reality’ category of latest Gartner Hype Cycle for Retail Technologies, 2021, a go-to report covering the most transformative technologies in the retail space. 3DLook, headquartered in the US, is the creator of the world’s leading patented mobile body scanning technology.

3DLook’s impressive achievements should be considered by CIOs of large multichannel retailers when prioritising technology investments to support retail digital transformation and innovation. The company’s data-driven size and fit recommendations, along with virtual try-on functionality and advanced body data and shape analytics, are widely adopted by clothing and apparel brands looking to increase business efficiency. Brands that use 3DLook’s solutions have reduced return rates by up to 48 per cent while increasing conversion by four times year over year, 3DLook said in a press release.

“The entire team at 3DLook couldn’t be happier about this recognition. It is only made possible by the relentless work ethic, dedication to customer service and focus on constant innovation that are the foundation of our organisation. At 3DLook, we’re proud to not only help brands thrive and deliver unique hyper personalised shopping experiences in a rapidly evolving ecommerce-driven environment, but also to play a role in fundamentally reducing retail’s environmental footprint, a key priority for progressive brands, that has brought us this recognition,” the company’s CEO, Vadim Rogovskiy said.

Fibre2Fashion News Desk (GK)


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