The recently concluded Tokyo Olympics 2020 was momentous for India with athletes bagging seven medals across different categories. Several other athletes gave their best but were eclipsed by other players losing out on the bronze medal by a small margin. Now, in a heartwarming gesture to recognise their effort, Tata Motors has announced that it will be gifting the Altroz hatchback in a bid to show its appreciation. The Tata Altroz for the fourth-placed Olympic athletes will be finished in the High Street Gold colour.
Also Read: Tata Motors Introduces Altroz, Nexon And Harrier Dark Edition
As a gesture of gratitude, Tata Motors is happy to deliver ALTROZ - #TheGoldStandard to all the Indian athletes who narrowly missed the bronze at #TokyoOlympics. They may not have claimed a medal, but won millions of hearts and inspired billions to set #TheGoldStandard. pic.twitter.com/SlZazXG6HK
— Tata Motors Cars (@TataMotors_Cars) August 13, 2021
Some of the athletes who finished in fourth place include golfer Aditi Ashok, wrestler Bajrang Punia, as well as the Women's hockey team that made it to the semi-finals for the first time but suffered a heartbreaking loss against Great Britain losing 3-4. The announcement will certainly be a morale booster for the players as they now prepare for the Paris Olympics 2024.
According to Shailesh Chandra, President, PVBU - Tata Motors, "For India, this Olympics was about a lot more than medals and podium finishes. We are fortunate to celebrate the effort and spirit of our athletes representing our country, competing under the highest pressure against the absolute best talent the world has to offer and coming extremely close to a podium finish. They might have missed a medal but they have won the hearts of millions of Indians, with their dedication and are a true inspiration for budding athletes in India.
The Tata Altroz is the automaker's new premium hatchback and draws power from the 1.2-litre petrol, turbo petrol and the 1.5-litre diesel engine options
"As the leading homegrown automotive brand, we truly understand the spirit of 'Dare to Dream and Achieve', as it is a culture that drives us in Tata Motors as well. The Tata Altroz has set new benchmarks in its segment by achieving the Gold standard in Safety, Design and Performance. It is our privilege to honour the spirit of these path-breakers and present them a small token that signifies the Gold Standard, the Altroz," he added further.
More recently, Anand Mahindra, Chairman - Mahindra & Mahindra, announced that athlete Neeraj Chopra, who won a gold medal in javelin will be given the upcoming Mahindra XUV700. Chopra secured the gold breaking a drought of 13 years since the country's last gold medal, while also securing the first in 120 years in the track-and-field category.
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