In 2013, Becky G made history by becoming the youngest-ever CoverGirl spokesperson at the age of 15. Now, less than a decade later, she’s at the helm of her very own beauty brand, Treslúce.
“As a young Latina businesswoman, I realized I don’t just want to be the pretty Latina face of something. I want something that’s ours, something that we own, something that’s made by us and for us,” the 24-year-old “Fulanito” singer told Page Six Style.
Treslúce gets its name from a mashup of two Spanish words. There’s “tres,” the number three — a symbolic numeral representing the mind, body and soul — followed by a conjugation of “lucir,” which means “to shine.”
“It’s just such a spiritual representation of how I identify with makeup; not just being an expression of what’s on the outside, but also from within,” Becky explained of her inspiration. “Makeup, for me, has always been kind of this intimate process of transformation to a brighter version of myself.”
The Mexican-American star, who said she’d “for sure” be a makeup artist if she wasn’t a musical artist, fell in love with cosmetics as a young age, and recalls frequently borrowing from her mom’s stash of beauty products.
“I had a young, cool mom who wasn’t like, ‘No, you’re too young for makeup,'” Becky explained. “She was all about [us] learning to express ourselves.”
And there are countless ways to do just that with Treslúce Beauty’s hero product, the “I Am” eyeshadow palette ($30), which is packed with 18 vivid matte and shimmery shades formulated with Mexican blue agave.
“I wanted to infuse little things that meant so much to me. And the blue agave is actually from Jalisco, Mexico, where my grandparents are from,” Becky shared of the unconventional ingredient. “I love tequila, so that’s probably where it came from too!”
Treslúce Beauty “I Am” Shadow Palette ($30)
In further nods to her roots, the palette’s packaging features a third eye design by Mexican artist Monica Loya, while the shade names — a mix of adjectives in both English and Spanish, including “divina,” “fuerte” and “unstoppable” — are meant to serve as affirmations.
And considering that her debut single was titled “Becky From the Block,” it shouldn’t be too surprising that the Latin Grammy nominee looks up to Jennifer Lopez as her personal beauty (and business) hero as she continues to build her own brand.
“She’s not just a great performer; she’s an actress, she’s an executive producer on a lot of the film and TV stuff that she does, as well as a fashionista, as well as a beauty brand owner. And on top of that, she’s a mom,” Becky said.
“So the possibilities are endless. When people ask me, ‘Where do you see yourself in five years?,’ it’s always like … I don’t know! Of course I have goals in mind. But I’m also only 24!”