Afterpay consumers can participate in NYFW through extensive interactive programming. The company will bring drop culture to the streets with an in-person drop-style, immersive shopping event on September 6 with the help of the Dropshop franchise and Snapchat, it said in a statement.
On September 8, Afterpay will bring House of Afterpay, a pop-up shopping destination that will feature retail experiences, educational programming and In-Real-Life Styling sessions. Additional headline event includes Small Business Showcase, which will provide a unique opportunity for consumers to discover smaller brands who do not typically show during NYFW. House of Afterpay will host designers with a shopping event hosted by fashion and beauty expert Zanna Roberts Rassi.
Rising-star LaQuan Smith will launch his first ‘See Now, Buy Now’ show during NYFW on September 9 - giving consumers a front row seat to shop the collections from their own home.
On September 10, fashionistas are invited to join celeb stylist Kate Young and Zanna Roberts Rassi for a must-attend styling session featuring the best looks from Revolve for NYFW21.
At Afterpay Quarter, shoppers are invited to celebrate NYFW and New York retail, which will be followed by an Afterparty, a surprise pop up event with special guests.
"This September, Afterpay is championing the city that never sleeps, igniting New York City retail and opening fashion to the consumer in a way that has never been done before," said Nick Molnar, co-founder and co-CEO of Afterpay. "With a week of interactive events, Afterpay is proud to support New York City's economy and jumpstart a fresh future for the fashion industry across the globe.”
Fibre2Fashion News Desk (KD)