The gaming industry in India has undergone a massive evolution because of the mobile revolution.The second edition of the India Gaming Summit, organised by financialexpress.com – the business news site from the stable of Indian Express Online Media is a three day virtual event between 11-13 August, designed to bring together stakeholders in the online gaming sector to discuss topics such as the concepts of content, monetisation, regulations, gamers, advertising, ad fraud in gaming, among others.
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The event, which kicked off on Wednesday, saw industry stakeholders discuss and deliberate on the theme ‘Online Gaming- Reaching a Peak.’ It saw names from Justice BN Srikrishna, chairman, Personal Data Protection Bill (PDP) Committee, Sai Srinivas Kiran G, co-founder and CEO, Mobile Premier League (MPL), to Yugina Yun, manager, education partnerships, Gen.G Esports, Roland Landers, CEO, AIGF, discuss the evolution of the gaming industry in India and the way forward in terms of regulations.
“In India, there are disparities between laws of different states. It would be better if there is an independent regulatory body to look over the gaming industry,” Justice BN Srikrishna, chairman, Personal Data Protection Bill (PDP) Committee, said.
On the second day, the India Gaming Summit 2021 will see more on ‘The Game of Monetisation’ and names such as Anandamoy Roychowdhary, principal, Sequoia Capital; Sharan Tulsiani, business development manager games, Google Play (India, Aus and NZ); Anurag Khurana, founder and CEO, NewGen Gaming; Umesh Krishna K, director marketing, Swiggy, among others, will be present at the event.
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Highlights
“For international developers, addressing the Indian price is key. Make it accessible and there should be availability of small amounts of micro transactions. The lower the entry barrier, the more value for money can be shown to the Indian users,” Anurag Khurana, Founder and CEO, NewGen Gaming, said.
“The games that are seeing a higher conversion rate are in the category of real money gaming,” Oliver Jones, Co-founder and Director, Bombay Play, said.
“There is a huge growth in casual gaming and mobile continues to be a major driver. The Indian gamer is going to be heavily dependent on social games,” Sameer Pitalwalla, Business Director- India/SEA, Epic Games, said.
“Indian gamers have emerged in large numbers across the spectrum during the lockdown while looking for an intersection between sports and entertainment,” Manav Sethi, Global Chief Marketing Officer, Octro, said.
“Over half of surveyed mobile gamers stated that quality as well as the innovation and creativity of mobile gaming is changing for the better,” Sharan Tulsiani, Business Development Manager Games, Google Play (India, Aus & NZ), said.
“Word of mouth marketing is the strongest source of game discovery, followed by in-game ads, videos, direct search and social media,” Sharan Tulsiani, Business Development Manager Games, Google Play (India, Aus & NZ), said.
“Mobile gamers in India indicated that in addition to content, the flexibility to play it anywhere and anytime are amongst the key reasons why they are satisfied with a game,” Sharan Tulsiani, Business Development Manager Games, Google Play (India, Aus & NZ), said.
“This is a new industry and rapidly changing. We are seeing an inflection point in India due to several macro trends,” Joe Wadakethalakal, Corporate Development, IR, and Strategic Partnerships, MPL, said.
“Acquisition cost in India is pretty low as of now when it comes to gaming. For companies, the focus should be on improving technical capabilities to increase retention numbers,” Anuj Tandon, Head (India and Mena Regions), Corporate Development, Krafton Inc, said.
“Gaming’s ability to deliver bite sized entertainment is encouraging more individuals to play. As more and more Indians get introduced to it and get used to it, the habit formation will become sticky and irreversible and will enable the growth in the industry,” Anandamoy Roychowdhary, Principal, Sequoia India, said.
Indian market is still shaping in terms of gaming as well as the M&E sector. Large scale monetisation of gaming is becoming a reality in India, Anuj Tandon, Head (India and Mena Regions), Corporate Development, Krafton Inc, said.