Oyo makes room for revival, tweaks strategy for sustainable growth

The asset- and capex-light model, which is at the heart of the strategy, is yet to be tested

Topics
OYO Hotels & Homes | SoftBank | Budget hotels

Surajeet Das Gupta  |  New Delhi 

SoftBank’s Masayoshi Son, one of the chief financial backers of Oyo Hotels and Rooms, called it the jewel of his fund. His expectation from the budget hotel chain start-up, in which SoftBank has a 46 per cent stake, founded by Ritesh Agarwal was simple: Become the largest hotel chain network in the world in terms of rooms.

Initially, Oyo justified Son’s faith. In 2019, Agarwal with 1.2 million hotel rooms across the world was just behind Marriott in the pecking order (1.4 million) and bigger than Hilton (1.01 million). Since then, however, the hotel aggregator has struggled with ...

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, August 11 2021. 06:00 IST
RECOMMENDED FOR YOU
.