New Delhi, Aug 10 (UNI) JK Tyre & Industries Ltd on Tuesday said it has roped in Formula One driver Narain Karthikeyan as its brand ambassador.
Karthikeyan will be the face of the brand to exemplify the company’s quest of driving innovation and excellence in the industry.
The highly admirable Narain, a legend for the Indian motorsport enthusiasts, personifies the commitment of the brand towards greatness, quality and technological innovations in their products and services, the company said in a statement.
'We are delighted to have Narain Karthikeyan represent JK Tyre brand in the country. Narain is committed to a large community of motorsports in India and his excellence aligns perfectly with the vision of JK Tyre,' JK Tyre & Industries Chairman & Managing Director Raghupati Singhania said.
'With his enigmatic persona, we hope to further enhance and strengthen the brand while building greater visibility,' he added.
Karthikeyan is the first racing driver to make his debut in Formula 1 from India in 2005.
In his career, he has competed in A1GP, Le Mans Series and won multiple races in A1GP, British F3, World Series by Nissan, AutoGP, Formula Asia, British Formula Ford & Opel series.
'I am proud to be associated with one of the most respected and pioneer brands. JK Tyre has achieved great milestones in the past with its unwavering commitment towards delivering best in class products and services and I’m eagerly looking forward to embarking on this exciting journey together with JK Tyre brand,' the racer said.
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