The fair has been taking place physically since July 2020, always in compliance with strict safety and hygiene regulations and various digital platforms were also set up in parallel.
Industry players like Jintianshi (menswear), Vini Bespoke (menswear), Zaijiu (womenswear), Jiebeidi (womenswear), Cofna (childrenswear), Laura Vita (shoes), Hattershub (headwear), Mannylonq (CHIC-Young Blood) and Dragon Heart (CHIC-Young Blood) and exciting up-and-coming designers such as Kimusso, Yujiantian and Wuma, will not display their products at the autumn edition of the trade show, the organisers said in a media release.
“As the most important meeting place for the fashion industry in China, the safety of all exhibitors and visitors of CHIC is our top priority. For this reason, we have decided to postpone the next edition of CHIC in Shanghai to October in order to support the measures to combat the pandemic and enable all stakeholders to participate safely and efficiently,” said Chen Dapeng, president of China National Garment Association and CHIC - China International Fashion Fair.
The expected 60,000 visitors will be able to attend seminars and workshops on current topics such as Recognition and New Opportunities of New Retail in AI Fashion or 2021 Maker of Silk Road & Innovation of Design Infinity and the Innovation and Entrepreneurship Competition of China Textile & Apparel SME.
CHIC is the reliable partner and service provider for the industry and trade and offers all participants flexible and individual solutions for their business. As the essential platform for the important consumer market in China, CHIC regularly gathers the entire industry. This October in Shanghai and a month later with an additional edition in Shenzhen – two locations that serve the entire breadth of the Chinese fashion market.
As the fashion capital of China, Shanghai has long been established among the international fashion hotspots. With the additional trade fair edition in the boom town of Shenzhen, CHIC is opening up further access to the fashion and retail clusters in the growth regions of southern China, Hong Kong and Macau. The international participations eg from Italy etc are concentrated on in this CHIC edition.
The Chinese market continues to develop positively as retail sales of consumer goods rose by 23 per cent in the first half of the year, and growth of 13.9 per cent was announced for the second quarter. The trend towards ‘premiumisation’ in the fashion market is being further fuelled by China's growing middle class, which will make up 65 per cent of households by 2027. High-quality niche brands are particularly popular with young, fashion-conscious consumers.
In parallel to physical participation, CHIC has developed special solutions for digital participation via the CHIC digital platforms, as well as a range of innovative hybrid options that effectively combine digital communication and product presentation. Individual business needs are matched via CHIC´s digital tools and social media networks, efficient business talks are being coordinated using CHIC´s broad network in the industry. As the interface between exhibitors and all sales channels CHIC connects brands with the right partner, shopping malls, multi-brand stores, brand agents, e-commerce platforms etc. The CHIC e-catalogue is directly integrated into the CHIC WeChat mini programme, ensuring maximum user-friendliness and high visibility. Communication in real time and in English is made possible by the CHIC communication tools. Individual matchmaking takes place both before and after the trade fair, as well as directly in the CHIC business centre on site.
CHIC Shanghai presents the entire selection of fashion segments in clearly structured, curated exhibition areas, from women's fashion, men's fashion, children's clothing, shoes, bags and accessories to designer collections.
After CHIC Shanghai in October, the next edition of CHIC will take place from November 3-5, 2021 in the southern Chinese metropolis of Shenzhen.
Fibre2Fashion News Desk (KD)