Okinawa Autotech, has launched an ad campaign titled #YeESahiHai, to capture the pulse of Indian consumers about electric two-wheelers. Conceptualised by Chaiwala Pictures, the campaign aims to position the brand as a perfect choice for the dynamic needs of all age groups in the family.
Through the four-part series of video ads, the brand depicts how it is the better choice for commuting to short and long distances, while also matching the style quotient of tech-savvy users, especially millennials. It also highlights the benefits of EV over the usage of conventional ICE vehicles.
Rupali Sharma, Chairperson, Okinawa Scooters, said, “We are constantly giving our part in making a sustainable, better future and we are not stopping before getting there.” Okinawa provided a promising comparison of why to switch to an EV from ICE. Our engineers and technicians are working on developing design and technology for your convenience and satisfaction.”
She added, “In terms of mileage, and operating costs, an electric scooter outperforms an ICE engine. The future is electric, and with the campaign - ‘Ye E Sahi Hai’, we intend to dispel the many common myths about riding an EV.”
Chaiwala Pictures, said, “Adding nobility to the brand while still conveying the message. The campaign concept was developed by the company under the name 'Yeh E Sahi Hai.' When electric scooters were lightweight, produced much less power, and resembled a toy when compared to regular ICE scooters, we thought this comparison was valid. However, a single visit to the Okinawa showroom, on the other hand, gave my team a taste of reality. The very thought became our ideation strategy: open a dialogue by simply saying, "There's virtually no difference between this scooter and an ICE, be it power, build, or looks, except for the incomparable USPs of an Okinawa EV, namely mileage and zero pollution."
The campaign has been released on both electronic and online media, whereas the TVC has been launched in four regional languages including Tamil, Telugu, Malayalam and Kannada.