PhonePe has unveiled a new multi-film campaign featuring brand ambassador Aamir Khan as Inspector Desai. The films, conceptualised by Leo Burnett India, highlight the benefits of buying gold on the PhonePe app.
The first film showcases the ease and convenience of buying gold on PhonePe. Meanwhile, the second film tells viewers of the gold purity certificates they receive after making a purchase. More films are expected to be released as part of this campaign.