The world's first designer fragrance 'scientifically proven' to make you feel sexier has now hit shelves - here's how it works
- Paco Rabanne has created a perfume scientifically proven to make you feel sexy
- Phantom fragrance was formulated using algorithms and artificial intelligence
- It contains natural ingredient like lavender, lemon, patchouli and vanilla
- The scent is proven to enhance confidence and sexuality as soon as it hits skin
- Phantom comes in the world's first 'smart' bottle that syncs to your phone
Fashion and fragrance giant Paco Rabanne has created the first-ever perfume scientifically proven to make you feel sexy.
The new Phantom fragrance for men was formulated by four master perfumers who used artificial intelligence, algorithms and neuroscience to develop a scent that enhances feelings of confidence, energy and sensuality as soon as it touches the skin.
After lengthy experimentation with unusual pairings, the French fashion brand settled on a blend of natural, vegan-friendly ingredients including lavender, lemon, patchouli, vetiver and vanilla, poured into the world's first refillable 'smart' bottle.
A contactless communication chip built into the cap of the robotic container syncs to your phone through an app loaded with interactive games, filters and personalised playlists.
The new Phantom fragrance from Paco Rabanne (pictured) was formulated by four master perfumers who used artificial intelligence, algorithms and neuroscience to develop a scent that enhances feelings of confidence, energy and sensuality as soon as it touches the skin
All you have to do is tap your phone on the top of the bottle to access a world of augmented reality.
Enormous effort went into the development of the revolutionary fragrance, which was tested on young men aged between 18 and 35 to determine which emotions it triggered in the brain.
The ingredients were selected after neuroscientists demonstrated they can activate brain areas associated with seduction, alertness and energy.
The fragrance launched in Australia on August 1, and is now available at Myer with prices starting from $106 (AUD).
Paco Rabanne's innovative fragrance may be the first to make wearers feel sexy, but it's not the first the first time a brand has used scientific formulas in its scents.
Share this article
After lengthy experimentation with unusual pairings, the French fashion brand settled on a blend of vegan-friendly ingredients including lavender, lemon, patchouli, vetiver and vanilla
A contactless communication chip built into the cap of the robotic container syncs to your phone through an app loaded with interactive games, filters and personalised playlists
Back in September 2019, Adidas launched a fragrance collection designed to increase your desire and ability to exercise.
The line included two masculine and two feminine scents, scientifically formulated to change your mindset towards working out.
Created in collaboration with elite athletes, each fragrance activates a unique emotional centre of the brain and nervous system to enhance performance.
Prices start at $29 for 30ml and $49 for 100ml bottles from stockists such as Chemist Warehouse, My Chemist and My Beauty Spot.
