WORD, the innovative and tech-first influencer marketing company announced the launch of its influencer talent management arm- WORD Talent, earlier this year.
Within a few months of its launch, WORD Talent is proud to announce a double-digit growth. WORD Talent currently is exclusively representing 15+ influencers in the short span of time since the launch of the business.
The business focuses on creative storytelling by not just bridging the gap between influencers and brands but also exclusively handling their content, finance and admin requirements
WORD Talent taps into the energetically growing influencer market by providing end-to-end solutions for all influencers on board. The company saw a dramatic increase in the number of influencers that are looking to be represented as the industry is growing.
WORD Talent is looking at a 5X growth in the coming year by expanding geographically and focusing on more targeted content. The company will focus on representing and working with influencers with a niche to ensure optimum output and returns for both brands & the influencers.
Dharika Merchant, COO, Alchemy Group & WORD commented on this announcement, ‘Within a few months of launch, we already have 15+ talent exclusively on board as influencers are looking for representation and management thanks to the rise in demand by the industry.
“Our aim is to continue focusing on not just representing our talent but also ensuring the right partnerships and content that relates to their audience. At this rate, we aim to grow 5X this year by concentrating on a more targeted approach towards marrying the right talent with the right brand.
“We also plan to spread out and tap into more markets to fulfill the demand for content that goes beyond metro cities,” Merchant said.
WORD Talent was launched as the first step towards the company’s growth plans. WORD is already one of the only influencer marketing agencies in the country that caters to A-Z of influencer marketing; from talent identification & management to product placement, to talent management and a self-serve platform for brands & influencers to connect directly.