The Bengaluru-based company has raised a total of $5 million.

Apnaklub, a business-to-business wholesale platform for fast-moving consumer goods, has raised $3.5 million in seed funding from Sequoia Surge, the marquee investor’s accelerator programme for startups in India and Southeast Asia.

With this, the Bengaluru-based company has raised a total of $5 million.

“This funding will enable us to expand across more rural areas in India as well as increase our range of services and products for our partners,” Apnaklub’s Chief Operating Officer Manish Kumar said.

Founded in July 2019 by Shruti and Manish Kumar, Apnaklub connects retailers, such as ‘kirana’ and general stores in semi-urban and rural areas, to a wide range of consumer goods and brands through its network of digitally-connected wholesale partners. Its agent-led solution, known as the Apnaklub Partner Programme, currently has more than 5,000 wholesalers.

Source: PTI

(The story has been published from a wire feed without modifications to the text. Only the heading has been changed)

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