Hot and cold! Ice cream chain debuts limited-edition Flamin' Hot CHEETOS flavor that's made with a sweet cream base and has the spicy, cheesy snack mixed throughout
- Marble Slab Creamery is selling its Flamin' Hot Cheetos flavor at all of its US locations through the end of September
- The sweet and spicy flavor has whole pieces of Cheetos and Cheetos dust mixed into a sweet cream base
- It comes scooped in a cup or cone or also in a milkshake
- Drill'd Ice Cream in Fountain Valley, California has had a popular Flamin' Hot Cheetos flavor for years
- Last month, Heinz and Brooklyn-based Van Leeuwen Ice Cream sold a limited-edition Macaroni and Cheese ice cream
As Americans bake and sweat in the summer heat, one thing that can always be counted on for a quick cooldown is a creamy, sugary ice cream cone — but one popular ice cream chain thinks Americans also want their ice cream cones to be cheesy and spicy.
Starting today, Marble Slab Creamery — which has nearly 400 locations around the world — will offer a limited-edition Flamin' Hot Cheetos flavor across the US.
The flavor will come in both scoops and milkshakes, and the Georgia-based ice cream chain promises customers will 'have their world turned upside down.'
Spicy, cheesy... ice cream? Marble Slab Creamery is selling a limited-edition Flamin' Hot Cheetos flavor across the US. The flavor will come in both scoops and milkshakes
Cheetos Flamin' Hot Ice Cream and Shakes will be available at all US locations through September 30.
It's made with Marble Slab Creamery's sweet cream base, with h Flamin' Hot Cheetos crushed and scattered throughout.
Cups and cones start at $5.99 and shakes start at $6.99.
'Marble Slab Creamery and Cheetos has a lot in common. Our brands are both fun, witty, youthful and provide a playful release from reality,' Annica Conrad, Chief Marketing Officer Marble Slab Creamery parent company, said in a press release.
'Our Cheetos Flamin' Hot Ice Cream encourages you to not take life too seriously. Its unexpected, a bit surprising and a whole lot of delicious. What's not to love?'
Jessica Spaulding, Head of Cheetos Marketing, added: 'As a brand, Cheetos loves to work with partners who are as imaginative and playful as we are, and Marble Slab Creamery is a perfect fit.
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Sweet? It's made with Marble Slab Creamery's sweet cream base, with h Flamin' Hot Cheetos crushed and scattered throughout
Cheetos Flamin' Hot Ice Cream and Shakes will be available at all US locations through September 30
'Our fans biggest passion points are Food Mashups and we're constantly inspired by how they use Cheetos as an ingredient in their culinary creations. We know they will love Cheetos Flamin' Hot Ice Cream and can't wait to bring a little mischief to summer.'
While a video from the ice cream shop shows taste-testers enjoying the new flavor, commenters on the CandyHunting Instagram account are more divided.
'They've gone too far,' wrote one.
'Hard pass,' wrote another, while a third begged: 'Stop this madness.'
But another said it looked 'lowkey good' while one more wrote, 'Ok.. promised myself to never knock it before I try it so sign me up.'
In 2018, Drill'd Ice Cream in Fountain Valley, California debuted Hot as Hell, which is made with vanilla ice cream, Xxtra Flamin' Hot Cheetos, and Hot Cheeto Dust
If you say so! Drill'd founders Steve Kim and Eugene Inose told Today in 2018 that the Hot as Hell was one of the shop's most popular flavors
Shockingly enough, Marble Slab Creamery isn't the first ice cream shop to make a Flamin' Hot Cheetos flavor.
In 2018, Drill'd Ice Cream in Fountain Valley, California debuted a specialty ice cream dish called the Hot as Hell — which has proven popular enough that it's still on the menu today.
It's made with vanilla ice cream mixed with Xxtra Flamin' Hot Cheetos, and is topped with Hot Cheeto Dust.
With a price of $8.50, the ice cream comes in either a cup or a cone.
Drill'd founders Steve Kim and Eugene Inose told Today in 2018 that the Hot as Hell was one of the shop's most popular flavors.
'First you get the vanilla ice cream and at the end, you really get a kick to your throat,' said Kim. 'A lot of times when someone has a spicy tongue, they drink dairy to calm the heat. This is really confusing. It's crazy.'
'People are really hesitant at first about it but the adventurous ones that tag along, because no one really eats ice cream by themselves, usually have it,' he added.
'Someone tries it and gets addicted. It's confusing to the palate but it's so good you can't really stop,' he said.
A Kraft Heinz Company and Van Leeuwen Ice Cream partnership resulted in the limited-edition mac and cheese-flavored ice cream last month
'Who would've thought #NationalMacAndCheeseDay would break the internet,' Van Leeuwen said
The ice cream was sold online nationwide, as well as at their ice cream shops located in New York, Texas, New Jersey, and California
Meanwhile, Kraft Heinz and Brooklyn-based Van Leeuwen Ice Cream partnered last month to make a limited-edition macaroni and cheese-flavored ice cream.
'Who would've thought #NationalMacAndCheeseDay would break the internet,' Van Leeuwen said in an Instagram post. 'We're so flattered by the overwhelming response to this cheesy partnership with our friends Kraft Macaroni & Cheese.'
Meanwhile, Kraft Heinz Company celebrated the bizarre flavor, adding that the ice cold collaboration came just in time for the summer season.
'We know that there is nothing more refreshing on a hot summer day than ice cream. That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with,' Emily Violett, senior associate brand manager for Kraft Macaroni & Cheese, said in a statement.
'Not only does it taste delicious, but it's also made with high quality ingredients and contains no artificial flavors, preservatives, or dyes just like our Kraft Macaroni & Cheese,' said Violett.
The ice cream was sold online nationwide, as well as at their ice cream shops located in New York, Texas, New Jersey, and California.
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