Convenience factor drives online sales of mobile phones, FMCG products

Online sales of smartphones crossed the halfway mark of total shipments for the first time in India in the April-June quarter, when a number of consumer goods too witnessed a steep increase in volumes through the ecommerce channel, driven by the convenience factor during the pandemic. The contribution of online to total sales more than doubled for large fast moving consumer goods (FMCG) companies such as Hindustan Unilever (HUL), ITC, Nestle