Tata Motors has launched the new Ace Gold Petrol CX variant of the Light Commercial Vehicle (LCV) in the country. The new LCV is offered in two variants with the flat-bed version priced at ₹ 3.99 lakh, whereas the half-deck load body variant is priced at ₹ 4.10 lakh. All prices are ex-showroom. The new Tata Ace Gold Petrol CX variant is targeted at both urban and rural buyers, especially first-time commercial vehicle users. The new variant is about ₹ 68,000 cheaper compared to the standard Ace Gold and aims to bring more value to customers. Tata Motors has also partnered with the State Bank of India to avail an EMI from ₹ 7,500 onwards, and up to 90 per cent on-road finance.
Speaking about the new variant, Vinay Pathak, Vice President, Product Line - SCV & PU, Tata Motors, said, "The launch of the new Ace Gold Petrol CX marks another milestone in the spectacular journey of the 'Chota Haathi'. The Tata Ace continues to be a strong, reliable and multipurpose vehicle having provided means of livelihood to over 23 lakh Indians to date."
The Tata Ace Gold can have multiple applications for last-mile delivery
The Tata Ace Gold Petrol CX variant has a gross vehicle weight of over 1.5 tonne. It's powered by the same 694 cc two-cylinder petrol engine as the standard Ace Gold model. The engine is paired with a 4-speed gearbox. Tata says the new variant has been developed on the back of enhanced customer-focused strategies. The model aims to be actively used for last-mile delivery across a variety of segments including market logistics, fruit and vegetable distribution, Agri products, beverages and bottles, FMCG and FMCD goods, e-commerce, parcel and courier, refrigerated transport, waste management and more.
"The Tata Motors' Ace platform has exponentially evolved over the last 16 years, focusing on bringing safer, smarter and valuable offerings to its customers in last-mile transportation. With our latest addition, we hope to stand behind the aspirations of the Indian entrepreneurs, making the Tata Motors Ace Gold Petrol CX the most affordable 4-wheel commercial vehicle in India," Pathak added further.
Tata is also offering the Sampoorna Seva 2.0 initiative to Ace Gold customers for better after-sales service
Tata Ace Gold has been a game-changing model for the automaker and continues to enjoy strong goodwill in the LCV segment. Ensuring the same after-sales service for customers of the new variant, the new Ace Gold Petrol CX will be backed by the Sampoorna Seva 2.0 initiative. This promises annual maintenance packages and resale opportunities. It also comes with 24x7 roadside assistance, Tata Alert, a time-bound complaint resolution promise at workshops, Tata Zippy and a 15-day accident repair guarantee.
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