Mumbai: Creative agency Monk Entertainment has formulated a four-part digital campaign for Nykaa Man to promote its ongoing 'Big Blue Sale'. The campaign will be live across the e-commerce brand’s social and digital media platforms from 17 July to 1 August.
Based on the ‘monsoon blue’ theme, the extensive social media campaign comprises four elements, namely, prebuzz, flatlays, influencer features, and Instagram stories. The objective of the campaign is to get audience attention using informative content videos that focus on the range and authenticity of products while highlighting the deals and offers during the sale, the agency said in a statement.
"Men's grooming products are tough to purchase at times because of the lack of information. The ‘Nykaa Man Big Blue Sale’ being a fantastic reason to update your grooming essentials, we wanted to create a campaign that gives people a compelling reason to shop, and so, we came up with this four-part campaign focussing on exciting deals, the authenticity of the products, and relatable situation based reels,” said Monk Entertainment’s social media head, Mahima Thakar.