Taste for Life, a leading fast-growing premium food manufacturing brand, has unveiled its new digital campaign #DailyBiteofRealWheat. A campaign that aims to highlight the importance and goodness of including real wheat as part of our daily diets. And, to create awareness about TFL’s staple atta variant made of premium quality M.P.Sihore wheat grain available in India.
Wheats are high in fiber and are enriched in with vitamins, minerals and nutrients that have multiple health benefits to offer. They are an integral part of most Indian meals and are consumed in a variety of forms ranging from rotis, naans, parathas, puris, pulkas etc. With roti’s being the most popular choice and a great complementary dish for all your curries and vegetables. The key to a good roti lies in its softness and taste, which is often attributed to the quality of wheat grains used.
Through this campaign, Taste for Life wishes to throw light on the importance of inclusion the of wheat in our everyday diets, how it helps in digestive processes, is a high source of fiber and nutrients, reduces inflammation and improves metabolism. They also urging individuals to be more mindful when it comes to the quality of the grains consumed, as the quality inversely affects the taste and health.
Commenting on the campaign, Mandar Deshpande, Founder & CEO, Taste for Life said, “Rotis are an inseparable part of most Indian cuisines and can be found in millions of households across India. Not only do they complement our meals very well, but they also have various health benefits that help with various bodily functions. Through this campaign, we wish to underscore how imperative wheat and the quality of grains are in our diets.All our atta is made of premium quality Sihore wheat which are sweet in taste and gives better texture to roti along with health benefits.”
Commenting on the same, Minal Deshpande, Co-founder & Sales Director, Taste for Life said, “We curated this campaign with the aim to highlight nutritional benefits that wheat has to offer. Wheat in India is consumed in many forms and variety from rotis, parathas, bread, etc. However, the quality of the grain plays an important role in deciding the taste and texture. One must consciously consume quality sourced grains, that are fully grown and cleaned properly. We at Taste for Life have always taken measures in ensuring producing quality driven atta for our customers and uses fully grown Sihore wheat grain to create our products.”