New label you'll love: Stefania Vaidani
Born into a family fashion business, Stefania Vaidani grew up in Greece learning the craft of design from her parents. Seeing a gap in the market for a brand to sit between high fashion and fast fashion, she launched her self-titled brand in 2018 to create well-constructed garments with a high-fashion aesthetic at affordable prices.
As creative director and head of design, Stefania is inspired by the 1950s, 1960s and 1970s of Greek island life. Vintage silhouettes are updated with a contemporary edge and decorated with handmade buttons.
A bright colour palette of blue, yellow and pink compliments the feminine designs. Sustainability is at the core of the brand’s ethos. Fabrics are hand-designed, with vegan leather, organic cotton and recycled materials forming 99 per cent of the collections.
Skirt, £168, stefaniavaidani.com
