Style swoon! From Billabong's collaboration with Wrangler to the launch of a new curly hair product line, a roundup of the week's fashion highs
When it comes to fashion, we are all inspired by what we see; whether it be a well-dressed celebrity, a blow-your-mind catwalk presentation or even a super stylish every-day passerby.
As fashion editors, we're moved by all of the above, and then some. We're exposed to under-the-radar labels; we get a first-hand look at collections months before they hit stores; we attend VIP events; we're tapped into brands with chic-yet-cheap offerings and we shop — a lot.
To share our knowledge, FEMAIL brings you Style Swoon, a weekly series of the latest, greatest and on the verge. We hope this Friday series will serve as a buying guide and point of inspiration for the clotheshorses and fashion fanatics alike.
Australian lifestyle company Billabong has collaborated with American jean manufacturer Wrangler on a summer collection that's a little bit country, a little bit surf
While the two iconic brands are seemingly very different, they share the same ethos: produce pieces the wearer will want to live in forever
Australian lifestyle company Billabong has collaborated with American jean manufacturer Wrangler on a summer collection that's a little bit country, a little bit surf.
While the two iconic brands are seemingly very different, they share the same ethos: produce pieces the wearer will want to live in forever.
They also have an accidental history that dates back to 1973.
It was the incredible fit of Billabong founder Gordon Merchant's favorite pair of Wrangler jeans that inspired him to create his first pair of Board Shorts.
He then deconstructed the denim and used it to perfect the fit and design.
The Billabong x Wrangler collection launched on Thursday, July 22.
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Drawing from the soul of the ‘70s and putting what the brand's are calling “a western spin on vintage surf”, items include forever denim pieces, easy-breezy swimwear, well-worn workwear and accessories
The men's and women's eco-conscious collection is available on Wrangler.com and Billabong.com
The Billabong x Wrangler collection launched on Thursday, July 22.
Drawing from the soul of the ‘70s and putting what the brand's are calling “a western spin on vintage surf”, items include forever denim pieces, easy-breezy swimwear, well-worn workwear and accessories.
The men's and women's eco-conscious collection is available on Wrangler.com and Billabong.com
NEW CURLY HAIR PRODUCT
This week marked the official launch of Curl Rehab, an inclusive haircare collection that quenches curls’ needs.
This week marked the official launch of Curl Rehab, an inclusive haircare collection that quenches curls’ needs.
Understanding that every curly journey is different, the eco-friendly brand designed products to save all curl types.
The three core collections are packed with nourishing and natural ingredients that are vegan, and free of all parabens, mineral oil, petrolatum, and sulfates.
Sustainable from start to finish, the packette packaging is 100% biodegradable and 2n1 bottles are recyclable.
Products are wvailable at Walgreens, Walmart, and Amazon currently with their Sally Beauty debut occurring in the beginning of August.
The three core collections are packed with nourishing and natural ingredients that are vegan, and free of all parabens, mineral oil, petrolatum, and sulfates
LIMITED-EDITION TOTE
On Monday of this week, AIR MAIL announced a summer collaboration with ready-to-wear fashion brand KULE, launching Saturday, July 24.
On Monday of this week, AIR MAIL announced a summer collaboration with ready-to-wear fashion brand KULE, launching Saturday, July 24.
This unisex, limited-edition tote bag, features Air Mail’s logo and illustrations by contributing artist Donald Robertson.
Each bag is hand-numbered and retails for $248 at Kule.com and Air Supply, AIR MAIL’s online store front.
A percentage of proceeds will be directed to Elephant Family, a nonprofit committed to protecting Asia’s magnificent wildlife.
'The oversized tote bag has become a staple in the KULE wardrobe. The tote we created in collaboration with AIR MAIL is special because it's the first time we've put an illustration on a bag,' said Kule founder, Nikki Kule.
'It's an ode to playfulness, travel, and classic style. We really love the way it turned out.'
Each bag is hand-numbered and retails for $248 at Kule.com and Air Supply, AIR MAIL’s online store front. A percentage of proceeds will be directed to Elephant Family, a nonprofit committed to protecting Asia’s magnificent wildlife
'Every partnership we form at AIR MAIL has a natural purpose and international point of view,' shared David Foxley, Executive Editor of AIR MAIL and head of its online store, Air Supply.
'And this tote covers it all—it’s originally designed, sustainably made, and supports an NGO whose work has truly global implications.
'Whether you’re headed to the beach or the boarding area, or even just the farmers’ market, pack the essentials and then some in this limited-edition carryall.'
RE-BRANDING
Fashinnovation just rebranded with Listen, Talk & Watch.
Fashinnovation just rebranded with Listen, Talk & Watch.
The campaign features 6 amazing models that gave life to the ideas outlined by Vinicius Monteiro, Head Creative & Design, and his team.
Andressa Matos, Caio Guimarães, Iany Kathleen, Ana Patrocínio, Gabriel Tatsuya e Raissa Barros got together and produced exclusive content that will be rolled out.
With social responsibility at the forefront of the tech platform's credo, they chose to bring the 'beauty of Inclusivity & People in the Favelas in Brazil to the fashion industry globally.
The campaign was built in partnership with the JCRÉ Facilitador Institute.
For the past 19 years, the social project acts in the Jacarézinho favela, in Brazil, using Fashion, Beauty and Entrepreneurship as tools to transform lives.
The institute made it possible to connect Fashinnovation with other agents, including those from other favelas.
The campaign features 6 amazing models that gave life to the ideas outlined by Vinicius Monteiro, Head Creative & Design, and his team.
Outfits were donated by Oskar Metsavaht at Osklen for this campaign as well as rising Brazilian brands including Edith Swimwear
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