In an image taken the year after the end of the Second World War, a group of jubilant women are seen riding tandem bikes in the sunshine as they let their hair down at a Butlin's holiday camp. The photo, which was taken at Clacton-on-Sea in 1946, shows the women waving as they ride the bikes along the seafront at the then enormously popular resort, in Essex

Another image shows five women splashing in the fountain outside the main camp building. Behind them, a pristine swimming pool and a huge sign reading 'Butlin's Luxury Holiday Camp' is visible

Butlin's' huge dining hall at Clacton's is seen hosting hundreds of families who are sitting down to eat. A little boy looks mischievously at the camera, whilst a girl opposite him frowns

A fourth image shows a middle-aged holidaymaker diving into the swimming pool at Skegness as older Britons relax on sunchairs in the background

Children enjoy a spot of roller-skating in this image, which was taken at Butlin's' Clatcon-on-Sea camp, in Essex, after the Second World War. Butlins was established in 1936 by Billy Butlin, who bought land in Skegness and established the first Butlins park - which is still there today. It quickly became a firm favourite of British holidaymakers

Health and fitness classes were offered twice a day at many Butlin's locations. The above group of women are seen doing co-ordinated stretches as they enjoy a session with an instructor at one holiday camp

In another image showing a Butlin's exercise class, whilst the women are dressed appropriately, one of only two men is seen wearing a shirt and smart trousers as the sun shines

At another Butlin's site, in Bognor Regis, the individual cabins which holidaymakers stayed in are seen lined up in smart rows

Butlin's resorts gave many Britons their first taste of a proper family holiday, where they could enjoy facilities including an outdoor swimming pool and sunbathing areas at an affordable cost. Above: The large pool at one resort 

As well as the activities on offer for all family members, young and old, there were dances and music events put on for adults in the evening. Above: Adults both young and old enjoy themselves at one dance after the Second World War

Balancing in unison, these four Britons are seen enjoying themselves as they hold hands while rollerblading at a Butlin's camp 

There was a heated indoor pool at Butlin's' Skegness camp. Children are seen enjoying the warm water with their parents in the above photo, which was taken after the Second World War

At Butlin's' camp in Clacton, older children and their younger counterparts are seen splashing around in the swimming pool

Other images show families enjoying staycations outside the confines of a Butlin's camp. This photo shows a small child playing with a ball in the shallows at Brighton Beach

Also in Brighton, these women are seen making the most of the sun as they lie in deckchairs alongside a man in a suit 

In a second image showing the same people, the man has taken his jacket off, but his companions have opted to keep theirs on