By Our Staff

Wavemaker has developed an indepth audit which will prepare clients to plan better in the new-age marketing landscape. The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal.

Talking about the audit, Ajay Gupte, CEO – South Asia, Wavemaker said: “We have always believed in crafting solutions which help brands better connect with their consumers. We see this as an opportunity to rebuild consumer journeys with trust and creativity and we are already on our way. I am sure we will soon be able to advice our clients on more provoking and innovative solutions.”

Added Vishal Jacob, Chief Digital Officer, Wavemaker India: “The 3PC Dependency Audit is the need of the hour. With increase in fragmentation of audience segments, rising demand for data privacy, navigating in a Cookie-less World is going to be extremely challenging for advertisers and marketers. With this audit, we aim to provide first mover advantage to our clients by providing unique consumer perspectives and solutions to chart out their growth plans.”