Audi launches 3 electric SUVs: Audi e-tron 50 priced at Rs 99.99 lakhs

Audi, the German luxury car manufacturer, today made a giant leap in its journey of electric mobility with the launch of 3 electric SUVs – the Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55. Powered by two incredibly dynamic electric motors in the front and rear, the Audi e-tron and the Audi e-tron Sportback offer a completely novel driving experience.

Price details below:

Audi e-tron model	Price ex-showroom (in INR)
Audi e-tron 50	99,99,000
Audi e-tron 55	1,16,15,000
Audi e-tron Sportback 55	1,17,66,000

Commenting on the launch, Mr. Balbir Singh Dhillon, Head of Audi India, said,

“Today is a big day for us as we launch the e-tron brand in India. Under the e-tron brand – we are launching not one, but three electric SUVs that begin our electrification journey. The Audi e-tron 50, the Audi e-tron 55, and the Audi e-tron Sportback 55 are the perfect confluence of luxury, zero emissions, performance and everyday usability. With the three offerings, we have a proposition for every type of EV customer in the small but growing luxury SUV space. To ease the transition to electric mobility – we are offering several benefits and packages including after-sales, charging and ownership. To take it a step forward, we are also offering a best-in-class 3 year buyback. This is just the start of Audi India’s electric journey and you will hear from us very, very shortly on our next EV offering.”

Mr. Dhillon further added,

“Globally, the Audi e-tron and Audi e-tron Sportback continue to be the top-selling electric SUVs. There is a clear road map towards sustainable mobility and as Audi India; we are committed to developing an EV ecosystem. We have agreements in place that cover aspects, right from setting up charging infrastructure to end-of-life battery recycling. The future is electric and Audi India is ready for it.”

Electrifying Performance:

· Electric motors at the front and rear produce a combined power of 300kW on the Audi e-tron 55 and Audi e-tron Sportback 55, and 230kW on the Audi e-tron 50
· e-tron 55 and e-tron 55 Sportback accelerate from 0 to 100 kmph in a quick 5.7 seconds, while the e-tron 50 boasts an 6.8 second 0 to 100 kmph time
· Fully variable quattro drive precisely balances power between the four wheels for maximum traction
· Progressive steering offers the best of both worlds – reduced effort at low speeds and confidence at high speeds
· Adaptive air suspension with adjustable ride height makes the e-tron suited to all environments
· Audi Drive Select allows the driver to alter the e-tron’s character at the touch of a button

Efficiency

· e-tron 55 and e-tron 55 Sportback feature 95kWh lithium-ion battery that enables a 359-484km range (WLTP); e-tron 50 features a 71kWh lithium-ion battery with 264-379km range (WLTP)
· Best in class charging options – 11kW AC and up to 150kW DC
· Charging flaps uniquely positioned on both sides enable flexibility in parking
· Clever recuperation technology allows the e-tron to recover energy on deceleration. 3 levels of recuperation can be manually adjusted using shift paddles
· Thermal management system keeps the battery at optimal temperature for best performance and longevity

Safety

· High voltage battery sits in an enclosed frame for maximum protection in an impact. Aluminium plate at base protects against damage from stone chips
· 8 airbags to protect occupants in the unfortunate event of an accident
· Seat belt buckles illuminate for quick access
· Pre-sense Basic initiates preventive protection measures in the event of emergency braking or handling on the limit. The system will tighten seat belts, optimises seat position and closes windows and sunroof
· External speakers generate a unique sound to alert pedestrians of the e-tron’s presence

Features

· Digital Matrix LED headlights open up new possibilities for adaptive light distribution and feature 5 pre-set animated projection modes during entry and exit
· Panoramic glass roof gives a clear view of the world above
· Gesture controlled boot lid for easy access to the luggage area
· 31.24 cm fully digital Audi Virtual Cockpit displays all information relevant to the driver
· Head-up Display function projects vital information directly to the driver’s field of vision
· MMI Navigation Plus with MMI Touch Response gives easy access to features such as navigation and vehicle settings
· 16 speaker, 705 W, Bang and Olufsen audio system with 3D Surround sound delivers studio-like audio quality
· Contour and Ambient Lighting package allows you to set the mood with 30 colour options
· Audi Phone Box with Wireless Charging keeps your mobile device charged on the go
· Breathe easy with the Air Quality package that also includes 2 distinct fragrances
· 4-zone climate control lets occupants personalise cooling/heating to their liking
· 360-degree camera with customisable views takes the stress out of parking in tight confines

Exterior

· The Audi e-tron and Audi e-tron Sportback are each uniquely different – the Audi e-tron is a dapper, broad SUV with a well-defined straight roof. The Audi e-tron Sportback is an athletic SUV with a robust, sloping roofline
· Brightened Audi Singleframe grille finished in platinum grey
· Colors – Catalunya Red, Floret Silver, Mythos Black, Glacier White, Galaxy Blue, Navarra Blue, Siam Beige, Typhoon Grey for the Audi e-tron and an additional shade of Plasma Blue that is exclusive to the Audi e-tron Sportback
· Rear Lights With Continuous LED Strips – This aesthetic feature accentuates the shape of your Audi e-tron. The continuous LED strips in the rear make the design more dynamic, and your vehicle more visually stunning.
· Orange brake callipers draw inspiration from high-voltage wires
· 50.8 cm, 5 arm, Graphite Gray, diamond turned alloy wheels make a dynamic statement

Interior

· Select the best hue for the interiors – Okapi Brown, Black and Mother of Pear Beige
· The wraparound dash panel gracefully traces the arc of the car, encompassing the instrument panel and harmoniously integrating the hood above the Audi Virtual Cockpit
· Uniquely crafted twin-spoke leather wheel – wheel feels just right in your hands. Its progressive and exclusive design with an aluminium look integrates seamlessly with the interiors. The shift paddles allow you to switch manually between recuperation stages.
· The body of the Audi e-tron has been optimised for comfort when it comes to vibration and noise. Sound absorbing and insulating materials reduce sound penetration in the passenger compartment while advanced aeroacoustics further reduce background noise

e-tron Hub & Digitalization

· The e-tron hub is a special tab available on the Audi Connect app that guides you on a range of functions and features of your Audi e-tron.
· From guiding you on how to find your nearest charging- station to getting to know your car better, the e-tron hub is full of endless possibilities.
· Audi e-tron Hub is available on myAudi Connect application and audi.in
· Ease of purchase – Submit a survey request for your home or office using the Audi Mobility Check under e-tron Hub to help locate the best location for your charger
· Saving calculator – Quantify your car’s environmental impact with this tool
· Range calculator – Learn how to plan your trips with the range calculator
· Charging network – Get help locating the charging stations nearest to you on a digital map
· Charging time calculator – Get an accurate estimate on the time required to charge the car based on the capacity of the charger available
· Convenience – One-click Dedicated Road Side Assistance for Audi e-tron on the ‘myAudi Connect’ app and a dedicated WhatsApp helpline
· Chargers near me – Audi EV owners can get reference to all the charging stations compatible with Audi e-tron on the ‘myAudi Connect’ app. With a view towards faster adoption and proliferation of electric vehicle technology, this tool is also being made available on the Audi India brand website and on the app, for a user of any electric car to utilize as a read reference
· Audi Shop – Customers can purchase exclusive Audi e-tron branded accessories, merchandise and an additional wall-box chargers on Audi Shop

Charging benefits

· Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55 customers, for the year 2021, to receive a complimentary wall box AC charger in addition to the 11kW charger that comes standard with the car – a segment-first offering
· Early bird customers can avail of complimentary charging through 2021 at any Audi India dealership that is equipped with the charging facility
· Key Audi India Dealerships will be equipped with a 50kW fast charger in a phased manner
· Audi Dealers will offer, at cost, their charging facilities to all other brand electric car customers
· Audi e-tron customers can easily locate all charging stations compatible on the ‘Chargers near me’ section of the ‘myAudi Connect’ app
· In the spirit of promoting electric mobility, Audi India will open access to the ‘Chargers near me’ section of the ‘myAudi Connect’ app and Audi India website to all electric car users in India
· Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55 – unique in segment with charging ports on both sides, allowing flexibility in terms of parking
· Unique combination in the segment with AC charging upto 11kW and DC charging upto 150 kW for the Audi e-tron 55 and Audi e-tron Sportback 55 and AC charging upto 11 kW and DC charging upto 120 kW for the Audi e-tron 50
· Over 100 chargers to be installed across 75 key cities in the country
· Pan-India charging network details listed on ‘myAudiConnect’ app and Audi India website

Service Offerings

· Designed to make the ownership experience seamless – a choice of service plans available ranging from 2 years to 5 years
· Standard warranty of 2 years and High Voltage Battery warranty of 8 years or 160,000 KM whichever is earlier
· Extended Warranty options available across a period of 2+2 years or 2+3 years
· Comprehensive Service Plan covering the costs of service and periodic maintenance of brakes, suspension, and Extended Warranty are covered for either a 4 year or a 5 year period, depending on the scheme chosen by the customer
· Best-in-class buyback upto 3 years from the date of purchase
· Complimentary 5 year Road Side Assistance
· Audi trained and certified manpower across the network for efficient Sales and After-sales

Highlights

Luxury of choice. Not 1 but 3 electric SUVs to choose from
Full-size SUVs – powerful, efficient, sporty and practical for everyday driving
Audi e-tron 55 and Audi e-tron Sportback 55 – dual electric motors that deliver upto 300 kW of power with 664 Nm of torque. Accelerates from 0 to 100 km/h in a quick 5.7 seconds
Single charge range of 359 – 484 km for the Audi e-tron 55 and the Audi e-tron Sportback 55 (WLTP cycle)
quattro Permanent All-Wheel Drive, Progressive Steering, Adaptive Air Suspension, 4 Zone Climate Control and Panoramic Sunroof offered as standard
First in the country Digital Matrix LED Headlamps with Animated Projections
16 speaker Bang & Olufsen 3D Surround Sound System
Air quality package having Air Ionizer and Fragrance dispenser
11kW Portable AC Home Charger and capable of upto 150 kW DC Charging for the Audi e-tron 55 and Audi e-tron Sportback 55
100 chargers across the country in 75 key cities over the next few months
Through 2021 Customers will receive a complimentary wall box charger in addition to the 11kW portable charger that comes with the car
Select Audi India dealerships will be equipped with a 50kW DC fast charger
Audi e-tron Customers can avail of complimentary charging at any Audi India dealership through 2021
All-encompassing ownership package – Service plans ranging from 2 years to 5 years, Standard warranty of 2 years and High Voltage Battery warranty of 8 years or 160,000 KM, Extended Warranty options available across a period of 2+2 years or 2+3 years, Best-in-class buyback upto 3 years from the date of purchase and Complimentary 5 year Road Side Assistance
Audi e-tron and e-tron Sportback can be booked online www.audi.in or at the nearest Audi India dealership

You can add more to this story by commenting below.