What, me worry? Study shows people are taking more risks as they become desensitized to the constant stream of COVID-related news even as Indian Delta strain barrels across the U.S.
- A new study conducted by the University of California-Davis revealed that society is becoming desensitized to the coronavirus pandemic
- This comes as the Delta variant of COVID-19 is on the rise, making up 83% of all new infections
- Researchers used computer programs to analyze social media users language and anxiety levels over the pandemic and then compared it to the US death toll
- Data shows that regardless of the rising cases and death toll, people overall are showing less interest in COVID-related news and pandemic safety measures
- Now, researchers are urging leaders to find a way 're-sensitize the public and motivate them to take active roles in COVID-19–related responses'
A new study reveals that Americans are becoming desensitized to the COVID-19 pandemic as they take more risks and ignore safety precautions - even as the Delta variant marches across the country.
The data shows that regardless of the rising cumulative number of cases and deaths, people overall are showing less interest in COVID-related news and pandemic safety measures.
In the study, released this week by the University of California-Davis, researchers evaluated how Twitter users reacted to pandemic news articles to determine how the public's attitude toward the global health crisis has evolved since last year.
The study comes as the Centers for Disease Control and Prevention (CDC) announced that the ultra-contagious Indian 'Delta' variant now makes up 83 percent of all new cases in the U.S. and is responsible for the rise in infections in nearly all 50 states.
UC-Davis Communications doctoral student Hannah Stevens said that while people initially reacted to the pandemic with extreme anxiety, citing measures such as panic buying, extreme social distancing and quarantining, they have now started partaking in riskier social behaviors - like ignoring masking and distancing suggestions.

A new study revealed that society is becoming desensitized to the pandemic as vaccines are accessible - even as the Delta variant of COVID-19 continues to spread. (File photo of a woman in Detroit getting a vaccine Wednesday)
For the study, the researchers analyzed Twitter posts for the entire year of 2020 - only in English. It sifted out a sample of more than 1.5 million tweets that contained key terms, like 'COVID'. Then it sifted further to get a sample of tweets where users had linked to a news article. A computer program then dissected those tweets and determined how anxious a person was when tweeting.
Stevens argues that experts need to understand why people became desensitized to pandemic news so that leaders can communicate more effectively in future crises.
'COVID-19 has made an indelible mark on history, and now it's time to consider what went wrong so we can do better in communicating more effectively during future health crises, and even now, as the delta variant becomes more widespread,' said Stevens.
'First and foremost, we need to understand how and why scary health news lost impact over time, despite the rapidly increasing death toll. If another health crisis occurred today, or COVID-19 takes another turn for the worse, it is essential for public health officials to consider that they are communicating to a desensitized public.'
Stevens and her team of researchers used computer programs to analyze social media users' language and anxiety levels over the first 11 months of the pandemic and then compared that data to the overall death toll in the US.
According to the study, the data showed that as time progressed the interest in pandemic news and concern over COVID-19 declined.

The study used computer programs to analyze social media users' language and anxiety levels over throughout the pandemic and then compared that data to the overall death toll in the US. The flow chart above demonstrates how sample tweets were selected

Results of the study, as demonstrated in the graph above, revealed that as time progressed 'tweet anxiety' surrounding the pandemic decreased. The first panel shows the first stage of the pandemic and the death count associated with that time frame; it shows anxiety as measured by the study spiking higher. The next three frames show anxiety dipping even as death tolls climbed
'The results of this study suggest the increased threat conveyed in COVID-19 news has, however, diminished public anxiety, despite an increase in COVID-19–related deaths,' researchers conclude.
They also expressed concern that even though vaccines are readily available, health risks, such as the Delta variant, remain ever prevalent.
Researchers argued that officials need to find a way 're-sensitize the public and motivate them to take active roles in COVID-19–related responses'.
'If another health crisis occurred today, or COVID-19 takes another turn for the worse, it is essential for public health officials to consider that they are communicating to a desensitized public,' Stevens explained.
'Testing the effectiveness of various health-risk communication strategies could quite possibly mean the difference between life and death in the future.'

Now, researchers are concerned that society is too desensitized to the pandemic while the Delta variant is on the rise

The CDC says, as depicted above, the Delta variant makes up 83 percent of all new cases and is responsible for the rise in infections in nearly all 50 states
Data published earlier this week also revealed that the one-shot Johnson & Johnson vaccine proved to be less effective against the Delta variant than the two-dose Pfizer-BioNTech or Moderna vaccines.
In response, some health officers are encouraging local and state leaders to re-impose mask mandates regardless of vaccination status.
Last Friday health experts in California's Bay Area, as well as those in Los Angeles County, moved to reimpose mask mandates because of the rising Delta variant.
The Washington Post reports that leaders in Arkansas and Missouri, which continue to be coronavirus hot spots, are also discussing reinstating mask mandates.
'Universal masking indoors is a way of taking care of each other while we get more people vaccinated,' Los Angeles County Department of Public Health Barbara Ferrer told the newspaper.
'It really doesn't disrupt any business practices. It allows us to remain fully open — while we acknowledge that the delta variant [is] spreading like wildfire here.'

In response, some health officers are encouraging local and state leaders to re-impose mask mandates regardless of vaccination status

However, as evidenced by recent studies demonstrating desensitization to the pandemic, health officials fear most Americans will not be receptive to an increase in safety precautions (such as the mask wearing pictured above)
Meanwhile, current and former surgeons generals are warning that Americans should brace themselves for the return of mask-wearing.
'We need to prepare the public for what could be, again, a return to some of these mitigation measures,' former surgeon general Jerome Adams said.
However, as evidenced by recent studies demonstrating desensitization to the pandemic, health officials fear most Americans will not be receptive to an increase in safety precautions.
'I think people will be disappointed, folks were having some hope and seeing the light at the end of the tunnel — and this would be a suggestion that we're taking a step back,' Marcus Plescia, chief medical officer at the Association of State and Territorial Health Officials, told the Washington Post.
Former Louisiana health commissioner Rebekah Gee, who says she favors targeted mask requirements instead of those that requiring face coverings in all aspects of society, resounded these same concerns.
'The point now is how do you save lives and get people on the team of science, the team of truth?' she questioned.