Mumbai
ŠKODA AUTO, the Czech Marque, has launched
Peace of Mind campaign that offers additional benefits and an enhanced
experience to customers in India. The Peace of Mind Campaign is based on four
pillars - Cost of ownership, Customer Reach, Convenience, and Transparency.
With the help of this initiative, the company is planning to upgrade its
after-sales services which will offer an unparalleled ownership experience to
its customers.
According to Zac
Hollis, Brand Director, ŠKODA AUTO India, one of the key pillars is enhancing
the ownership experience and focusing on customer delight. The main objective
of the ‘Peace of Mind’ campaign is this only. He said that the company has
taken measures to reduce the maintenance costs and offer class-leading warranty
across the range. This is going to highlight the confidence of the company in
the products and service. With KUSHAQ the company has entered a new phase of
growth in India, he added.
As the engine
price is reduced by 32%, the overall cost of maintenance has reduced up to 21%
for a period of 5 years. The company wants to penetrate deeper by expanding its
reach to Tier II and III cities. The company has introduced digital services
like Service Cost Calculator and MyŠKODA App to bring in transparency. Lastly,
the company has skilled and experienced staff.
Source – Press release of "Skoda"
Image Source: Press release of "Skoda"
Also Read:
https://www.automotiveproductsfinder.com/News/SKODA-starts-production-of-SUV-KUSHAQ-in-India/134616
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