Free virtual event: Introduction to marketing automation, Wednesday 25th August.
In the information overload of the digital economy, standing out to your target audience can be a challenge. If you’re struggling to convert leads into customers, have disengaged customers, lack alignment between sales and marketing or are experiencing softening revenue, marketing automation can help.
n this insightful event—delivered by the managing director of The Recognition Group, Adam Benson, one of Australia’s most experienced B2B communication and marketing leaders—you will learn:
- what marketing automation can do
- how to avoid some common mistakes and pitfalls
- the importance of data management skills
- how to maximise the potential of marketing automation for your company.
Date: Wednesday 25 August 2021
Time: 12:00-1:00pm (AEST)
Location: Virtual event
Register for this event here.
About the speaker:
Adam Benson has worked in B2B marketing and communications for more than 25 years. He consults to global and local organisations, helping them with strategy development and marketing program design. He is a Fellow of the Public Relations Institute of Australia (PRIA) and managing director of The Recognition Group.
About The Recognition Group:
The Recognition Group is a family of PR and marketing specialists operating across three separate agencies. It includes Recognition PR, a B2B public relations consultancy; Write Away Communication, an industrial, trade and lifestyle public relations consultancy; and Outsource, a specialist B2B marketing services provider.
The Recognition Group provides a range of services from strategic consulting, media training and content creation, to social media management, graphic design and full-scale marketing program execution. The Recognition Group works together and across its three agencies to provide integrated communications and marketing programs for clients.