Qlik launches a new Cloud Services track to help partners navigate shifting technology needs, new customer buying behaviours, and evolving partner ecosystems through collaborative engagement.
Qlik says the new track enables partners to join in the growth trajectory of cloud and transform their businesses to a lifetime value model focused on service, success, and solutions.
Qlik counts its partners as critical to their success, and is committed to build a profitable and thriving recurring revenue businesses around its cloud platform.
“This program will enable partners to deliver consistent value with a collaborative teaming approach that fully supports our customers on their journey to the cloud,” Capone says.
Qlik’s data analytics cloud offering has made it easier for customers to adopt Qlik as part of their strategy to activate data. This new track will do the same for partners who are shifting from a focus on indirect perpetual license sales to building recurring revenue streams by teaming with Qlik across the entire sale, service, and success journey.
Qlik says the program updates will enable a closer customer relationship for partners, helping them deliver consistent value through deeper focus on customer success.
This will create additional recurring service opportunities and revenue streams based on owning the customer lifecycle (adoption, expansion, and renewals).
Program elements are designed to meet modern customer needs and drive larger and more strategic customer opportunities, including:
• A co-sell model that extends Qlik’s contracting, order management, and subscription management infrastructure directly to customers, reducing partner overhead and risk
• Focus on the expanded opportunity for additional partner services and managing customer success outcomes with Cloud and SaaS go-to-market alignment
• Integrated CRM/PRM experience that streamlines and simplifies partner sourcing, opportunity management, sell and support processes
• New incentives to reward partners at every stage of the relationship, from initial sale through ongoing expansion and success achieved throughout the customer lifecycle and subscription term
• New and improved rules of engagement that provide increased clarity when engaging with Qlik sales and generating increased opportunity for our partners
• Partner advocacy with a new ambassador program that will recognise individual partner team members who are driving direct impact for customers
IPC Global founder and managing partner Mark Meersman says Qlik’s cloud services enhances the value of real-time data analytics to their customers and in the way they deliver as partners.
“User adoption, speed to delivery and lowest TCO are accentuated by Qlik SaaS. As partners, we have yet another way to land business and expand with Qlik in the cloud,” Meersman concludes.
The Cloud Services track of the Qlik Partner Program will be formally available to partners, today, 19 July 2021.
