As per TAM AdEx‘s Cross Media Advertising Report, E-com Real Estate ad volumes remained unchanged in Jan-May’21 over Jan-May’20. During this period 8 new brands present during Jan-May’21 over Jan-May’20 with 99acres being on top.
Top 10 advertisers covered nearly all of the category ad volumes with Locon Solutions topping the list. News genre was on top with 62%of the category’s ad volumes followed by Movies on 2nd position. Ad space for E-Com Real Estates during Jan-May’21 rose by more than 2.5 times compared to Jan-May’2
5new brands seen during Jan-May’21 compared to Jan-May’20 with 99acres.comon top of the list. In Jan-May’21, English publication language topped with 61%of ad space followed by Kannada publications with 18% share.
E-Com Real Estates ad volumes dramatically dropped by 93%in Jan-May’21 over Jan-May’20. On Radio, Homelist was the only new brand observed in Jan-May’21 over Jan-May’20. During Jan-May’21, Digital ad insertions rose by 6%over Jan-May’20.
Television
Ad Volumes’ Trend for E-Com Real Estates on TV
Ad volumes of E-Com Real Estates category on Television remained almost same during Jan-May’21 compared to same period in Y2020.
Top 10 Advertisers and Brands of E-Com Real Estates on TV
In Jan-May’21, Locon Solutions and its brand Housing.com topped among the advertisers and brands respectively with 53% share of category ad volumes. Top 10 advertisers and brands had nearly 100% share of ad volumes.
New Brands of E-Com Real Estates on TV
99acres.comwas the top new brand followed by Kagaay App during Jan-May’21 compared to Jan-May’20. 8 new brands appeared for E-Com Real Estates category during Jan-May’21.
Most Preferred Channel Genres by E-Com Real Estates advertisers on TV
News genre was on top with 62%of the category’s ad volumes followed by Movies on 2ndposition. Top 3channel genres grabbed 89%of ad volumes for E-Com Real Estates category during Jan-May’21.
Most Preferred Program Genres by E-Com Real Estates advertisers on TV
News Bulletin was the most preferred program genre to promote E-Com Real Estates ads on Television. Top 2 program genres i.e. News Bulletin and Feature Films together covered 55%of the category ad volumes.
Time Band analysis for E-Com Real Estates advertising on TV
On TV, Prime Time was the most preferred time-band, followed by Afternoon& Morning. Together, the Prime Time, Afternoon and Morning time bands combined for more than 70%of ad volumes
Preference of ad size by advertisers of E-Com Real Estates on TV
Advertisers of E-Com Real Estates category preferred 20-40 sec ads with 59%share of category ad volumes followed by <20 sec ads with remaining 41% share.
Ad Space’s Trend for E-Com Real Estates in Print
Ad space for E-Com Real Estates during Jan-May’21 grew by more than 2.5 times compared to Jan-May’20.
Top 10 Advertisers and Brands of E-Com Real Estates in Print
Info Edge India topped among the advertisers followed by Kagaay Technosolv, both covering 63% of the category ad space in Jan-May’21. 99acres.comwas the top brand with 39%share followed by Kagaay App with 24%share of ad space. Top 10 advertisers and brands grabbed almost all ad space of the category.
New Brands of E-Com Real Estates in Print
5new brands seen during Jan-May’21 compared to Jan-May’20.99acres.comwas the top new brand followed by Kagaay App
Newspaper: Publication Language & Genre for E-Com Real Estatesin Print
During Jan-May’21, English language publications topped with 61%share of E-Com Real Estates ad space followed by Kannada publications with 18%share. Top 3 Publication languages together contributed 96%share of category ad space. General Interest publication genre had 58%share of ad space followed by Business/Finance/ Economy with remaining 42% share.
Zone wise Advertising share of E-Com Real Estatesin Print
West Zone topped in E-Com Real Estates with 44%share of ad space during Jan-May’21, followed by South Zone with 33%share. New Delhi& Bangalore were the Top 2 cities in overall India for the advertising in Print.
Advertising Promotions of E-Com Real Estates in Print
Discount Promotion was the only Sales Promotion utilized by E-Com Real Estates advertisers with 34% of ad space during Jan-May’21.
Top Advertisers with Discount Promotion for E-Com Real Estate
Only Kagaay Technosolv and Zeromileproperty.com used Discount Promotion in the category with 71%and 29%share of Sales Promotion ad space respectively during Jan-May’21.
Radio
Ad Volumes’ Trend for E-Com Real Estates on Radio
E-Com Real Estates ad volumes dramatically dropped by 93% on Radio medium during Jan-May’21 compared to Jan-May’20.
Advertisers and Brands of E-Com Real Estates on Radio
Homelist topped in the list of both advertisers and brands with 57% of the category ad volumes in Jan-May’21. The Mathrubhumi Printing & Publishing Company and its brand Findhome.com were 2ndin the list of advertisers and brands respectively with 43%share.
New Brands of E-Com Real Estates on Radio
On Radio, Homelist was the only new brand appeared for E-Com Real Estate category in Jan-May’21 over Jan-May’20.
State-wise share of E-Com Real Estates advertising on Radio
On Radio, Only Madhya Pradesh and Kerala saw advertising in the category with 57% and 43%share of ad volumes respectively.
Time band analysis for E-Com Real Estates advertising on Radio
Advertising on Radio was preferred in Evening time-band followed by Afternoon& Morning. 73%of E-Com Real Estate ad volumes were in Evening& Afternoon time-bands during Jan-May’21.
Digital
Ad Insertions’ Trend for E-Com Real Estates on Digital
On Digital medium, category ad insertions increased by 6 %during Jan-May’21 compared to same period in Y2020.
Top 10 Advertisers and Brands of E-Com Real Estates on Digital
Nobroker Technologies Solutions and Property Share Online Platform were the top 2 advertisers of E-Com Real Estates category with 34%and 31%share of ad insertions in Jan-May’21 respectively.
Nobroker.com was the top brand with 34%share of category ad insertions during Jan-May’21. Top 10 advertisers and brands had more than 95%share of ad insertions in the category.
Transaction Methods of Digital Advertising in E-Com Real Estates
Ad Network transaction method dominated the category with 93%share of ad insertions on Digital during Jan-May’21 followed by Programmatic/Ad Network with 3%share.