Warrp has observed a 138% spike in new signups and ranked in the top 100 store category within a month thanks to a partnership with Studio Mosaic, Warrp says.
Warrp co-founder and CEO Matthew Ng says the partnership with Studio Mosaic would enable the platform to achieve its preliminary Australian user engagement goal of 100,000 active users by the early half of 2022.
“We are excited to have an agency onboard to help drive the company’s app optimisation strategy,” Ng says.
Ng adds: “Our iOS App ranking has passed the top 100 Shopping Apps in Australia, which is an amazing feat achieved only after a few months for a start-up within the Australia market.”
Ng reports they have surpassed larger and more valuable brands in the Shopping Apps category, which, he says, highlights the strength of a focused app strategy versus ‘big spend’ above-the-line marketing.
Ng says Warrp is aiming to stand ground in the Australian Shopping Apps top 20 before the end of this year. This, according to him, will provide a strong foothold when the company decides to expand in other international markets.
“Our constant and immediate focus is still on Australia as we aim to develop Warrp into the nation’s number one independent marketplace platform, providing the safest and fairest pre-owned items trading avenue for a variety of consumer goods,” Ng says.
Warrp will focus on electronics, clothes, cars, pieces of furniture, and collectables. Designer wear and branded items will soon come with an option to authenticate whether they’re genuine when they’re listed.
Studio Mosaic is also tasked with driving Warrp’s Android and web platform launch in August 2021, providing the Australian market with access and engagement to Warrp’s in-built services such as escrow payments and dynamic price Warrping.
Warrp co-founder and chief technology officer Roman Granovskyi says the competitive online marketplace space meant Warrp opted for a specialist app marketing company over a standard digital agency.
“The Studio Mosaic team operates around the clock and their support will help Warrp optimise its reach nationally, and later globally,” claims Granovskyi.
Granovskyi concludes: “E-commerce is a huge industry in Australia with 82% of all Australian households shopping online in 2020, so it’s about being the first choice for consumers when they’re ready to buy or sell.”
