German fair Domotex 2022 to focus on natural & sustainable environment

Domotex, a trade show for carpets and floor coverings, has announced lead theme "Cover New Ground" for its 33rd season to be held from January 13-16, 2022 in Hannover. The theme has been chosen to give centre stage to topics of current and future societal relevance, namely natural and sustainable environments for work and living, according to the company.

 

“As such, Cover New Ground also stands for a fresh take on floors and floor coverings as the veritable foundation of interior design. New applications, trends and innovations are all waiting to be discovered at Domotex 2022,” the organisers of the event said in a press release. “Even with as much as six months still to go until the gates open to visitors, 95 per cent of the available floor space has already been booked.”

 

“The mindful use of resources, the pursuit of a circular-flow economy, new approaches to sourcing, health and wellbeing at home and at work, the wave of online trade permeating every segment of modern life – all this is of key relevance to society and is thus also shaping the flooring industry and Domotex as its flagship fair. ‘Cover New Ground' explores how sustainable and healthy materials are making huge inroads into living and working environments, as well as how floor coverings are rising above the floor-bound realm to star as innovative decorative elements in totally new roles,” Sonia Wedell-Castellano, global director of Domotex at Deutsche Messe said. 

 

“Cover New Ground is about being innovative, exploring new horizons and breaking new ground. The name of the game is creating healthy, sustainable and at the same time inspiring spaces. But Domotex also covers other hot topics affecting the sector, among which are the challenges, risks and opportunities created by supply bottlenecks, as well as promising ways of responding to them,” Wedell-Castellano added in the release.

 

“The second focus topic – "New Grounds" – features sophisticated flooring applications in the contract business, eg the outdoor use of carpets, wood and composite flooring or the merging of indoor and outdoor areas. In other inspired applications, flooring and floor coverings are used for wall decoration purposes, or even as an integral part of furniture and fabrics, demonstrating just how versatile and impactful they can be in defining the look and feel of interior environments,” according to the company.

 

“"New Ways to Market" – the third and last focus topic – highlights the importance of adeptly responding to changing conditions. Markets are subject to constant change, eg in terms of import and export conditions, supplier relations, digital services and the appearance and rise of new online trading platforms, all of which are changing the face of the economy. Digital technologies are making it possible to launch new collections on the market beyond traditional sales floors and across national borders, as well as to market them skillfully and network with customers and promising new leads. For the flooring industry, too, social media have also become an important sales channel,” the company said.

 

As a global marketplace and source of inspiration, Domotex 2022 will address the key issues facing the flooring industry and provide answers to all the questions on participants' minds. The next edition will be held as a hybrid event at the Hannover Exhibition Center.