In 2018 the sports and entertainment company 100 Thieves was founded by the former Call of Duty Pro Matthew “Nadeshot” Haag, and the company is focused on the luxury side of E-Sports. The company achieved this through a successful clothing line, the hiring of content creators, and first-class E-Sports teams.

The collaboration with Gucci follows one of the first major collaborations with an established retailer this week when G2 Esports team Ralph Lauren wore the Swedish League of Legends poster boy Martin’s ” Rekkles” Larsson in their signature polos. The worlds of sport and lifestyle merge in the latest collaboration announced by 100 Thieves and Gucci, the famous luxury fashion brand.

One of the Champions of League of Legends to receive the state-of-the-art treatment is Qiyana, a melee killer whose round blade is adorned with the famous monogram of the LVs. The sword is an in-game item that sells for $10 for 2,000 tokens and is the centerpiece of the physical collection of Louis Vuitton’s League of Legends, which retails for $2,280.