A hot Indian food delivery IPO during a technology cold war
PremiumZomato could offer global investors a refuge but not without risks
India’s current rate of spawning unicorns, or startups with at least a billion dollars in valuation, is almost three per month. But all that action is in private markets; practically nothing of the digital economy trades publicly. This explains the nervous excitement over this week’s initial public offering (IPO) by one of the country’s two dominant online food-delivery services. As China cracks down on data-heavy businesses from finance to ride-hailing, Zomato Ltd, backed by Jack Ma’s Ant Group, is beefing up its IPO in India to ₹93.75 billion ($1.3 billion) because of high demand.
At the top of the indicated price range, the app will have a market value of almost $8 billion, or 45% more than Jubilant Foodworks, which owns the South Asia franchise of Domino’s Pizza. While Jubilant packs roughly a quarter of its revenue into earnings before interest, tax, depreciation and amortization, Zomato’s operations regularly bleed cash.
MORE FROM THIS SECTIONSee All
Naysayers may worry about paying so much for an unprofitable business. To optimists, though, the losses at Zomato are reminiscent of Meituan’s decade-long journey to dominance. China’s third-largest publicly traded tech firm had started out as a Groupon clone, offering deals and discounts. It later added layers of Uber Eats-type online food delivery and Yelp-style restaurant reviews to become an all-purpose super-app. Zomato, which acquired Uber Eats’ India business before the pandemic—giving the US ride-hailing firm a near-10% stake in return—is looking to borrow from Meituan’s playbook.
But is it too late for that? Enterprises like Ant, Alibaba Group and Didi Global, built around large-scale processing of consumer data, are suddenly under a regulatory cloud in Beijing. Meituan also faces a monopoly probe. What’s the risk that New Delhi, too, will go the same way, upsetting calculations that India would offer investors a refuge from the US-China tech cold war?
Worrying signs are evident. From Amazon.com to Facebook’s WhatsApp and Twitter, US tech firms are finding it hard to keep the market open and attractive. New Delhi [seems to have] weaponized its information technology and consumer protection legislation to target them. A law on personal data protection, and another on use of non-personal information, may be up next. That could be important for Zomato.
Compliance costs for handling online data are bound to rise. Even offline business practices could come under greater scrutiny. A restaurant association has asked India’s competition regulator to probe Zomato and rival Swiggy for allegedly charging exorbitant commissions and coaxing dining venues to offer discounts to maintain listings on their apps. Earlier this year, a restaurateur complained on Twitter about Zomato’s policy to punish food joints for order cancellations. Amid high unemployment, it’s possible that the government will want to push the cost of gig-economy workers’ social security to platforms that don’t directly employ them. Zomato had nearly 170,000 delivery partners in March.
The final shape of India’s emerging digital economy is still unclear. Odds are that two or three large super-apps will emerge. One may be powered by Mukesh Ambani, India’s richest man, in partnership with Facebook and Google. The other hopeful may be the Tata Group, a conglomerate that sells everything from Tetley tea to Jaguar cars. For Zomato to place itself in the third place, it has to find partners to expand beyond food and health supplements into other services such as payments. Indonesia’s GoTo, a recently announced combination of e-commerce website PT Tokopedia with ride-hailing and delivery firm Gojek, offers a convincing model.
The timing of Zomato’s share sale is opportunistic. After an initial wobble, Zomato proved its utility during the pandemic, when diners were stuck at home. At the same time, extraordinary liquidity support from the central bank has the equity market awash in cash. Info Edge India, the app’s largest investor, will get a handsome partial exit as a reward for writing the fledgling firm a $1 million cheque in 2010.
What matters now is Zomato’s path to profitability. At $137 million, its operational cash burn last financial year was less than half the annual rate just before covid, and more than covered by private investors. From here on, though, the heavy lifting will have to be done by public shareholders. They would like to see Zomato pull off smart acquisitions that bring in both scale and cash flows. Dominance of consumer data alone won’t build a sustainable moat, as China’s harsh regulatory action has amply shown.
To its credit, Zomato’s pricey meal has arrived hot, beating other Indian unicorns. For sheer fear of missing out, investors have to dig in. For the less intrepid, there’s always Domino’s pizza.
Andy Mukherjee is a Bloomberg Opinion columnist covering industrial companies and financial services.
Never miss a story! Stay connected and informed with Mint. Download our App Now!!