SparkPost has made its Inbox Tracker, a tool that provides email deliverability analytics, available on Salesforce AppExchange. 

The goal is to help brands “manage and continuously monitor getting into the inbox and take action when needed, a requirement in today's ever-changing environment,” states Hal Muchnick, Chief Commercial Officer at SparkPost.  

Developed in 2017, Inbox Tracker provides metrics for inbox placement; deliverability by ISP, domain and campaign; authentication performance; complaint, blacklist, and spam trap monitoring, the company says.

Inbox Tracker also tracks email analytics throughout the customer journey.

Inbox Tracker’s deliverability metrics can now be accessed from the Salesforce Marketing Cloud dashboard. The data will be featured within Journey Builder, Salesforce’s multi-touchpoint customer journey orchestration product. 

“Nearly 20% of permission-based emails never reach consumers’ inboxes because they’re filtered as spam or junk — which translates into huge missed revenue and engagement opportunities,” Muchnick writes in a blog post. “And with Apple’s recent announcement on reducing visibility of email opens, senders will be losing a critical metric to help with list hygiene.”

Muchnick contends that Inbox Tracker, a tool used by firms such as Zillow and Twitter, can help email senders around that problem with the “inboxing of email sends.”