Bed Bath & Beyond launches a brand for storage and organizing, Squared Away

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Bed Bath & Beyond Inc. BBBY, +4.04% added another label to its rapidly growing list of owned brands on Monday. Squared Away is focused on storage, organizing and laundry items like closet and cabinet organizers and laundry baskets. The brand is sixth of eight private labels planned for fiscal 2021. Bed Bath & Beyond has launched a three-year transformation program with more than 10 owned brands total planned. Bed Bath & Beyond stock has gained 66.7% for the year to date while the S&P 500 index SPX, +1.13% is up 16.3% for the period.

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