Vizzy hard seltzer to release limited-edition scented swim line

Hard seltzer fans will soon be able to smell like their favorite flavor while enjoying the fizzy beverage poolside. Hard seltzer brand Vizzy is launching a limited-edition scented swim line on July 16 that smells like flavors in the Vizzy lineup. Vizzy's Seltzer Szn Swimwear will include one-piece bathing suits and swim trunks designed with the look and smell of strawberry kiwi, pineapple mango and raspberry lemonade. Items will be priced at $40. Vizzy is part of the Molson Coors Beverage Co. TAP, -0.99% portfolio. Molson Coors stock is up 16.4% for the year to date, in line with the S&P 500 index's SPX, +0.22% 16.5% gain for the period. Restaurant chain Panera Bread also got in on the summer fun last week with its introduction of a line of broccoli-and-cheese-soup-inspired swimwear.