Amazon Small Business Days 2021 sees record sales for 84,000 SMEs

7,500 sellers received their highest single-day sale – an increase of over 2.8X compared to the previous SBD organized in December 2020. The number of sellers who grossed over Rs 1 crore grew by 6X over the previous SBD. Thousands of local shops participated in the event and 1700 of them, from 125 cities in 23 states, received an order during the event.

Customers from over 20,300 pincodes across the country shopped for products offered by sellers, manufacturers, startups and brands, women entrepreneurs, artisans & weavers, and local shops during SBD. The top-selling products include food processors, organic honey, laptop tables, weighing scales, bluetooth earphones, yoga mats and more. Some of the top-performing sellers were Quarant, Odisha Handloom, JH Gallery – Handicraft and Zouk.

In a statement, Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India said, “As India tries to get back on track post the impact of the COVID-19 second wave, we are prioritizing our efforts to help small businesses, artisans, weavers, women entrepreneurs and small local offline shops to bounce back from the economic disruption. Towards this, we hosted Amazon Small Business Days and extended the event from a single day to three days to help generate more business for our sellers and help them bounce back.”

The sale also saw 3,400 new products being added by Amazon Karigar sellers. More than 100 sellers saw a growth of 2X and 40 sellers saw a growth of 5X. Top-selling under this category include handstitched shoes, Rajasthani katputli, woodcraft, brass craft and Bengal handlooms. Amazon Saheli launched 8,000 new products including gardening supplies.

Amazon announced annual Prime Day event that will be held in India on July 26 and 27. This Prime Day, Amazon will continue its efforts to support lakhs of SMBs to bounce back from the economic disruption and help generate customer demand for products offered by lakhs of sellers, manufacturers, startups and brands, women entrepreneurs, artisans & weavers, and local shops.